Polestar is the independent electric performance car brand founded by Volvo Cars and Geely Holding. Operating as a start-up, but with the benefits of experience and expertise provided by its established founding companies, Polestar is a dynamic, exciting and rapidly expanding brand. Polestar’s first two products - the electric performance hybrid Polestar 1 and the electric performance fastback Polestar 2 - have been recognized both by the world’s press and customers to be outstanding vehicles. Polestar are currently marketed in 15 global markets across China, Europe and North America.

Let us describe the challenge we offer

Polestar Head of Marketing Italy will be the primary point of contact for all marketing activities relating to the brand in Italy, collaborating closely with the Global team to ensure brand consistency across the markets. You will be responsible for successful new product launches and driving awareness for existing product line, strengthening consumer awareness and consideration of the Polestar brand. You will be responsible for aligning Sales and Marketing KPIs,



focusing on building the brand while meeting sales targets. You will be reporting directly to the Managing Director Polestar Italy and work in alliance with the Brand & Marketing at Polestar HQ. The role is based in Milan, Italy.

Role includes the following areas:
Marketing Strategy
- Establishing and growing the Polestar brand in Italy and driving brand awareness, consideration and relevance amongst the target audiences
- Create marketing campaigns that convert efficiently to sales to meet the company’s sales targets
- Put potential customers at the center by both creating awareness and stimulating a recognized need
- Align Marketing KPIs with commercial KPIs: determine short
- und long-term KPIs, set quantifiable goals to track and measure success and being commercially accountable, drive sales conversion through commercially important lower funnel actions
- Measure impact of specifi

📌 Head of Marketing (Milano)
🏢 Polestar
📍 Milano