To strengthen our Rare Diseases department, we are looking for a talented profile to fill the position of:Rare Marketing Solution Lead - Milan, Italy.
About the role
The Rare Marketing Solution Lead, will have a strategic-operational role responsible for contributing to the development of the Integrated Strategic Planning (ISP) for Rare Diseases and ensuring the implementation of the associated marketing and omnichannel initiatives.
You will work with
You will work in a cross‑functional environment, integrating ecosystem insights, EU priorities and local needs to generate tangible value for patients, caregivers, HCPs and healthcare system stakeholders.
What you will do
Contribution to Integrated Strategic Planning (ISP)
- Contribute to the development of the local ISP by providing insights and recommendations based on data, market needs and opportunities within the Rare ecosystem.
- Ensure that the strategic priorities defined in the ISP are translated into clear, actionable and measurable marketing and omnichannel initiatives.
- Develop solutions specific to the Rare ecosystem based on local needs, emerging trends and stakeholder engagement.
Omnichannel Strategy & Execution
- Develop and implement the Omnichannel Plan, orchestrating content, channels and stakeholder touchpoints.
- Optimize customer experiences for HCPs, caregivers and patients through personalized, insight‑driven journeys.
- Collaborate with Digital Operations, Marketing Automation and Data & Analytics to:
- improve campaign effectiveness,
- introduce new channels and engagement approaches,
- monitor omnichannel KPIs, assess value and optimize workflows.
- Promote a digital & data‑driven culture, supporting colleagues and field teams in adopting digital tools and omnichannel approaches.
Congress participation & stand‑alone event support
- Collaborate in planning and organizing congresses, scientific meetings and stand‑alone events, ensuring alignment with ISP pr
📌 Rare Marketing Solution Lead (Milano)
🏢 Ucb
📍 Milano
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