About Blackboard Studio

Blackboard is a portfolio of AI-native consumer apps: AI is reshaping how people use day-to-day software, and we’re participating in the revolution.

We’re growing extremely fast (0 → €1M ARR in 10 months) with a small team of 8 incredibly talented young people (median age is 24!) who love to build and ship things.

We offer you a chance to build the AI apps of tomorrow, helping us scale from 1M to 10M users in the next 12 months.

We got started by launching a leading education app in Italy: Kiwi AI. Used by 1M students in Italy and Spain!

We’re currently expanding across Europe and launching 2 more apps before the end of the year.

Why this role matters

We’ve scaled Kiwi AI from 0 to 1M users without ever spending a single euro on paid user acquisition. The foundations have huge potential, now it’s time to pour gasoline onto the fire and scale to tens of millions of users, and the easiest way is through paid channels.

This role is pivotal to our long-term strategy, both for Kiwi AI and for the Blackboard Paid UA platform team, which you could have the opportunity to build from the ground up and lead.

What you’ll work on

You’ll own the entire paid acquisition stack for Kiwi AI: Meta ads, TikTok ads, Apple ads, funnels, offers, copy, web2app. And your job will be to turn it into a profitable, scalable engine.

We post 800 unique videos per month on social media platforms organically, through our internal UGC network, that you can use as paid creatives.

A few examples of your responsibilities:

- Create an ICP bank: segment our users and understand why they convert. Organize messaging, angles and formats into different ICP buckets.
- Structure campaigns on Meta and TikTok ads platforms to go from 0 to six figures of ad spend per month.
- Deploy 10-20 different creatives per week using our internal UGC network.



You’re able to see which videos work on organic before deciding where to allocate spend.
- Manage the strategy, development and execution of all paid user acquisition initiatives for Kiwi AI.
- Collaborate closely with the CEO and CMO to scale total spend predictably MoM while keeping LTV:CAC profitable.
- Gain a deep understanding of our users and target ICP. Know their JTBD, pain points, desires, and what makes them convert.
- As the team grows, be prepared to build, develop and coach a world-class growth team as the company continues on a path of rapid expansion. Foster a culture of high performance, learning, curiosity and ownership.

What we look for

- Meta ads & TikTok ads creative wizard. You’ve personally managed €20-100k /month in ad spend with profitable ROAS. You install that superpower at Kiwi AI from day one. You’ll have access to infinite creative ammunition thanks to our internal UGC network of 60 creators.
- Focus on Unit Economics. Your primary KPI is ROAS & keeping LTV:CAC > 3. You have experience in running profitable campaigns in the past.
- Deep consumer / mobile apps knowledge. You have experience running consumer apps campaigns, you know how to segment different personas, angles, pain points and you know how to use direct response marketing to sell to millions.

Requirements

- Minimum 2 years of proven, successful experience leading paid user acquisition for mobile consumer apps or DTC brands.




- Proven track record of scaling app growth or a DTC brand revenue meaningfully (10x stories welcome).

What we offer

- An exceptional opportunity for growth. We are a fast-growing startup; our priority is to help real talent to thrive and to quickly grow into team-leading roles. You’ll have the opportunity to work with different people on different products, to find what we call your zone of genius: working on things you are passionate about and better than most people at.
- Entrepreneurial teams. Our bar for hiring is very high; as a result, you’ll work together with the hardest-working and most passionate people in the consumer apps space. You’ll work in small, result-oriented, autonomous teams where real talent can thrive.
- Full ownership. You call your own shots and take accountability for your decisions. Your future at Blackboard is completely up to you.
- Competitive pay and equity. The typical starting salary for this position is €36k - €41k depending on experience performance bonuses based on total ad spend.

Application process In our screening process, we prioritize signals of excellence, regardless of seniority.

Some people hold back because they feel they lack experience or have an “imperfect” CV. If you like the role and believe you could excel over time, don’t self-reject.

If you pass our screening, you’ll be asked to complete one or more tests. They are challenging and may involve unfamiliar problems.

Before you apply

Blackboard is a demanding environment, and we keep ourselves to a high standard. While this tends to lead to extraordinary learning, achievement, and career growth, it also requires significant commitment.

For this reason, we expect you to spend most days in our Milan office, regardless of your long-term work location.

📌 User Acquisition Manager - Paid Social (Milano)
🏢 Blackboard Studio
📍 Milano