Join us as Europe Card Issuing Sales Manager, where you will manage and develop relationships with our customers across Europe, working closely with Coverage and Product teams, operating within a matrix structure and with clear revenue accountability. You will ensure customer satisfaction, identify new business opportunities, and act as the key link between the client and our internal teams. In addition, you will proactively explore and pursue new opportunities with potential customers in the market to support our Issuing as well as wider Europe Cash Management growth strategy.
The role will be based in Milan, and will cover one or more core Southern European markets, with focus defined by language skills and client demand. You will act as a trusted advisor, develop long‑term commercial opportunities, and ensure that Barclays is positioned as the preferred partner for card issuing and wider cash management across continental Europe. This is a unique opportunity to help build and scale a European issuing business at a time of significant regulatory change and client demand, working with institutional clients and complex, international use cases.
Customer & Account Leadership
Acting as the primary point of contact on the commercial card side for key accounts and maintaining long‑term relationships.
Developing a comprehensive understanding of clients’ needs, strategies, and business environments.
Negotiating and managing contracts and commercial agreements.
Leading the full sales cycle, from opportunity identification to successful deal closure.
Sales and Commercial Strategy
Own sales targets, forecasting, account planning, and revenue growth initiatives.
Identify and develop new business opportunities within your accounts, also via non‑traditional buying centers.
Act as a proactive hunter to identify, approach, and secure entirely new potential customers and strategic prospects.
Develop pricing strategies in alignment with commercial objectives.
Cross‑Functional Collaboration
Work closely with coverage, sales, B2B card consulting, product, and operations teams to ensure customer and market needs are met.
Foster a culture of collaboration, accountability, and continuous improvement within the team and across functions.
Market Insight
~ Stay informed about European market trends, competitive landscape, technological developments, and regulatory changes impacting payments and issuing.

Proven experience in B2B card solution sales or relationship management, within financial services (bank or fintech).




Ability to articulate both functional and technical aspects of cards platforms; Relevant higher education degree or equivalent experience
Excellent Italian, as well as English language skills; other languages considered a plus, such as Spanish or Portuguese.
Proven track record in new customer acquisition and business development
Strong negotiation, communication, presentation, and data driven decision making skills.
Knowledge of the payments industry (especially issuing, but also wider working capital and complex cash management solutions) is highly desirable.
Proficiency with CRM systems and digital sales methodologies
You may be assessed on the key critical skills relevant for this role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job‑specific technical skills.
The entry and upper salary information above includes only annual full‑time equivalent base salary and represents the typical range of pay for the role. The actual pay rate will reflect the responsibility level of the role and experience level of the individual. The entry and upper salary information does not include any other type of compensation or benefits that may be available.
Barclays employees are also eligible for a suite of competitive country‑specific benefits.
To generate revenue and promote the bank's diverse product and service offerings to various customer segments.
Identification of potential customers, analysing their needs and preferences, and staying abreast of emerging market trends and competitor strategies.
Creation of detailed profiles for target customer segments, outlining their demographics, financial habits, and pain points to tailor sales approaches and product recommendations.
Relationship management of potential and existing customer relations through the execution of high‑quality customer support, by responding to queries and resolving issues, gaining their customer trust, and understanding their financial goals and challenges.
Understanding of the features, benefits, risks, and compliance requirements of various banking products and service offered. Understanding of the key features, benefits, risks, enhancements, and regulatory requirements of new and existing banking products, and communicate insights clearly to potential customers to address their financial needs.




Development of compelling sales pitches and proposals that showcase the value proposition of the bank's offerings to convert leads into customers, and negotiation of terms that are beneficial for both the client and the bank.
Collection and analysis of customer feedback on various products, services, and overall experience, to support the development of reports that communicate key findings to relevant stakeholders, to inform product development and sales strategies.
Monitoring of lead conversion rates, customer acquisition costs, and other relevant metrics to assess sales performance and identify areas for improvement.
Vice President Expectations
deliver continuous improvements and escape breaches of policies/procedures..
If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
In‑depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
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📌 Sales Manager (English) (Milano)
🏢 Barclays
📍 Milano