ppbMarketing Data Intern /b, you will support marketing performance analysis by evaluating campaign ROI, customer behavior, and A/B test results, while developing dashboards and actionable insights. You will collaborate with cross-functional teams to optimize CRM, SEO/SEA strategies, and drive data-informed decision making. /p h3We want you to: /h3 ul liSupport the analysis of marketing campaigns ROI, identifying key drivers of performance and suggesting improvements. /li liPerform CRM segmentation to understand customer behavior and tailor marketing actions. /li liContribute to the monitoring of A/B tests, analyzing results and providing actionable insights. /li liDevelop dashboards and reports (Tableau/Power BI) to track KPIs and campaign performance. /li liContribute to SEO and SEA performance analysis, optimizing keyword strategies, bids, and budget allocation. /li liAssess the impact of Google AI campaign formats (e.g. Performance Max, Demand Gen) and provide recommendations to balance efficiency with brand goals. /li liAnalyze consumer behavior, preferences, and purchase patterns to optimize marketing strategies. /li liMonitor CRM KPIs: DEM performance, consent acceptance, loyalty rate,



repurchase rate,… /li liProvide insights on brand and product perception, comparing performance with competitors and highlighting strengths and improvement areas. /li liCollaborate with brand communication, business strategy and sales teams, and when needed, with external research agencies, to ensure data-driven decision making. /li liStay up to date on industry trends, innovative methodologies, and analytics tools to support continuous improvement. /li /ul h3What about you: /h3 ul liBachelor or MSc or PhD level degree in a discipline such as computer science, machine learning, applied statistics, mathematics or engineering /li liProgramming (focus on machine learning): Python (preferred), R /li li1 year of work experience in a similar role is preferred /liliDemonstrated attitude for analytics /li liAbility to work collaboratively in a team environment /li liAbility to work effectively with people at all levels in an organization /li liFluency in both Italian and English /li /ul h3What we offer: /h3 ul liContinued learning and professional development /li liDaily ticket restaurants (€ 10 per working day) /li liHighly international working environment /li /ul /p #J-18808-Ljbffr

📌 Stage | Marketing Data Intern (Turbigo)
🏢 Hyundai Motor
📍 Turbigo