pbCompany Overview /b /ppbr/ppOur client is a well-established Italian company specializing in the design and production of premium motorcycle helmets, with a strong presence across major international markets. For more than fifty years, the company has developed highly technical solutions, combining engineering expertise with a deep understanding of riders' needs and the motorcycle community. /ppAs part of a new phase of growth, the company is strengthening its marketing function to further consolidate brand positioning, develop new market opportunities, and create an increasingly effective connection between products, distribution channels, and the end-customer experience. /ppbr/ppbPosition Overview /b /ppbr/ppThe Marketing Manager will be responsible for translating brand strategy, product priorities, and commercial objectives into impactful marketing initiatives. /ppReporting to the Head of Creation Marketing, the successful candidate will lead the execution of campaigns, product launches, and brand activation activities, ensuring alignment between strategy and execution, while coordinating efforts across Marketing, Product Management, Sales, Headquarters, E-commerce, and external partners. /ppThe role also includes the management of a team of three professionals: two dedicated to Social Media and one focused on Marketing Operations Internal Communications. /ppbr/ppbKey Responsibilities /b /ppbr/ppMarketing Strategy, Planning Market Intelligence /pulliDevelop and execute integrated marketing plans based on brand, product, and business strategies defined in collaboration with the Head of Creation Marketing. /liliDrive the implementation of the annual marketing calendar through campaigns, product launches, and market activation initiatives. /liliLead market intelligence activities by analyzing industry trends, consumer insights, market dynamics, and the competitive landscape to support strategic decision-making. /liliConduct benchmarking activities and strategic evaluations,



including SWOT analyses, to identify strengths, areas for improvement, opportunities, and potential risks. /liliEnsure a consistent brand experience across all consumer, retail, digital, event, and partnership touchpoints. /li /ulpProject Governance, Product Launch Go-to-Market /pulliManage marketing project governance by defining scope, deliverables, responsibilities, and timelines. /liliCoordinate the operational planning and execution of product launches, ensuring an effective go-to-market process. /liliMonitor project progress, operational challenges, and potential risks, proactively addressing issues to ensure milestone achievement. /liliBrand Activation Campaign Management /liliTranslate brand strategy and creative direction into integrated campaigns and market activation programs. /liliCoordinate campaign rollout across multiple touchpoints, including consumers, dealers, media, events, and partnerships. /liliEnsure consistency between creative outputs, brand positioning, and commercial and operational requirements. /li /ulpSales Retail Enablement /pulliCollaborate closely with the Sales function to understand market needs, commercial priorities, and distribution network requirements. /liliDevelop tools, assets, and supporting materials to enable Sales teams and retail partners to effectively promote products and strengthen brand value. /liliTeam, Cross-functional Partner Management /liliLead and develop a Marketing team of three professionals: two focused on Social Media and digital content, and one dedicated to Marketing Operations Internal Communications.



/liliEnsure effective cross-functional collaboration across Marketing, Product Management, Sales, Headquarters, E-commerce, and local markets. /liliMonitor marketing investments and project budgets in collaboration with the relevant internal stakeholders. /li /ulpPerformance Continuous Improvement /pulliAnalyze performance and business results through reporting tools and data-driven methodologies. /liliIdentify opportunities to improve marketing processes, tools, and operating practices. /liliContribute to the development of a structured, proactive, and results-oriented Marketing organization. /li /ulpbr/ppbCandidate Profile /b /ppbr/pulliMinimum 5-6 years of experience in Marketing Manager, Brand Manager, Product Marketing Manager, or similar roles, preferably within structured and international organizations. /liliProven experience in managing integrated marketing plans, multi-channel campaigns, brand activation initiatives, and product launches, with the ability to translate brand strategies and commercial objectives into tangible business actions. /liliDemonstrated success in managing complex projects involving multiple functions, markets, agencies, and external partners, supported by strong project management and stakeholder management skills. /liliAbility to combine strategic thinking, analytical capabilities, and a strong execution focus, leveraging data, market insights, and commercial information to drive informed decision-making. /liliStructured and proactive approach, with strong autonomy and the ability to manage dynamic environments with multiple priorities while anticipating challenges and identifying practical solutions. /liliPrior experience within the motorcycle, automotive, sports, premium consumer goods, or lifestyle sectors will be considered a strong advantage. /liliExcellent command of the English language. /li /ulpbr/ppCCNL Gomma Plastica, RAL 55.000 € - 65.000 € /ppbr/p

📌 Marketing Manager – Brand & Market Activation (Bergamo)
🏢 WeHunt
📍 Bergamo