p pWe are looking for a candidate to join the Marketing team as a Marketing Lead Management Specialist at the SECO S.p.A. headquarters in Arezzo. /p h3Job Description /h3 pSECO is seeking a bMarketing Lead Management Specialist /b to perform the following duties: /p ul liManage the lifecycle of leads generated from digital campaigns, events, trade shows, marketplaces, and other inbound channels, from initial qualification through handoff to the sales teams. /li liSupport lead nurturing and marketing automation activities, guiding prospects through the conversion funnel until sales opportunities are generated. /li liCollaborate with Sales, Business Development, and Inside Sales to ensure effective lead management and opportunity tracking in the CRM. /li liManage and optimize lead management and marketing automation processes on Salesforce and Salesforce Account Engagement (Pardot). /li liCoordinate the collection, import, and quality control of data from campaigns, events, and lead generation activities.



/li liMonitor KPIs and the performance of the marketing-to-sales funnel, preparing reports and analyses to support business decisions. /li liEnsure the accuracy of the customer database and compliance with GDPR regulations. /li liSupport the adoption of automation and artificial intelligence tools to improve the effectiveness of lead management and customer engagement activities. /li /ul h3Requirements /h3 pBachelor’s or master’s degree in Marketing, Communication, Economics, or related fields. /p ul liExperience, even brief, in CRM Management, Marketing Automation, or Lead Management roles within an industrial B2B context. /li liKnowledge of Salesforce. /li liIn-depth knowledge of B2B lead management principles: MQL, SQL, lead scoring, lifecycle, and nurturing. /li /ul /p #J-18808-Ljbffr

📌 Marketing Lead Management Specialist- SECO S.p.A. - Arezzo
🏢 SECO Group
📍 Arezzo