Requirements:
- Optimal Visual Content: Photography Guidelines

Aim for a minimum of 17 images per session, categorised as follows:
- Hero Image: Grand Overview- Objective: Impactful first impression of the main salon area.
- Execution: Wide, well-lit, straight-on shot of the primary salon space. Showcase design, layout, mood, signature elements, and unique features for a "wow" factor.
- Owner/Co-owner Portrait: Brand's Face- Objective:Professional yet approachable introduction of the owner/co-owner, reinforcing personal connection.
- Execution: Professional, static portrait within the salon. Complementary, non-distracting background. Convey professionalism and personality; subtly hint at services or salon style.
- Detailed Shots of Equipment and Features: Quality and Uniqueness- Objective: Highlight specific tools, equipment, and unique attributes, communicating attention to detail and service quality.
- Execution:Straight-on, sharp close-ups of equipment (styling chairs, dryers, nail stations) and unique decor. Emphasise textures, materials, and cleanliness,



showing professionalism and high standards.
- Product Photography: Showcasing Offerings Professionally- Objective: Make products desirable and professional, encouraging purchase and reinforcing brand quality.
- Execution:Products must be clean, neat, and impeccably presented (spotless bottles, forward-facing labels, perfect packaging). Use consistent lighting to minimise shadows. Group products or feature them individually against a clean, neutral background.
- Exterior Salon Photography: Location Identification and Client Welcome- Objective: Clearly identify the salon's physical location for easy client navigation.
- Execution: Clear, well-lit exterior shots including the main entrance, signage, and surrounding area. Ensure salon name and branding are visible. Show the salon in context for navigation and neighbourhood feel. Consider day and dusk shots to show exterior lighting.

Technical Requirements for Ima

📌 Freelance Photographer (Bari)
🏢 Treatwell
📍 Bari