About WPP Media

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by _Leading Collectively_ to _Inspire_ _transformational_ _Creativity._
- Create an Open environment by_ _Balancing People and Client Experiences_ by _Cultivating Trust_.
- Lead Optimistically by _Championing Growth_ _and Development_ to _Mobilize_ _the Enterprise_.

Role Summary and Impact

In this pivotal role, the Communication Strategy Manager will be responsible for overseeing the communication strategy for one leading international client, known for its strong market reputation and position. The Manager will drive communication strategy, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions.



This position requires provocative thinking and the ability to maintain strategic consistency across all brand initiatives, acting as a critical interface with global teams and ensuring strategic continuity.

Key Responsibilities
- Strategic Insights & Development:
- Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations.
- Collaborate with the Data Science team to identify growth audiences through a strategic lens.
- Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
- Manage communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
- Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning.
- Provide ad-hoc support for new business pitches beyond assigned

📌 Strategy Manager (Milano)
🏢 WPP Media
📍 Milano