Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.
Key Responsibilities
In this role, you will...
- Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:
- Strategy Planning as part of AOP
- Localize campaign materials
- Implementation of media Planning including Digital
- Local evidence development (publications, speakers)
- Local Congress + exhibitions
- OPEX Budget Management
- Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
- Build KOL network (speakers, key customers, institutions)
to support execution of the plan;
- Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
- Identify and champion local growth opportunities in addition to the regional plan
- Key stakeholder in country leadership team to lead the country marketing plan;
- Development of country market insights and analytics to successfully execute country market plans;
- Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
- Country Market analysis to support ROI expecations;
- Developing and maintaining relationships with country speakers, customers and universities;
- Cross functional coordination with Sales and finance teams to support business growth;
- Establishing close relationships with the global, regional a
📌 GP and iTero Marketing Manager (Como)
🏢 Align Technology
📍 Como
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