Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)

In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in Italy. You will develop, and maintain, an effective and strategic relationship with Key Customers and influence the positioning of Bacardi brands in the Country.

You will be accountable for the implementation of Commercial plan that delivers against customer and purchaser programs agreed in the Country Integrated Activity Plan (IAP) specific to Key Customers.

You will be accountable for market share performance in your assigned territory as well as across the entire Italian market.

You will identify opportunities and guide the development and execution of strategies to maximize Bacardi’s performance in Key Customers in the Country, achieving value creation and capturing price.

This role is varied, and a large percentage of your time will be interacting with the Key Customers. As a result,



you can expect to be travelling extensively to stay connected to all stakeholders.

Deliver impact from channel and shopper marketing programs agreed in the Country IAP

Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business

Drive, agree, and execute customer Joint Business Plans that deliver “win-win” value to Bacardi and customers

You will be accountable for the effective implementation of our annual price increases

Optimize promotional plans through the year through implementation of the ROI strategy and goals.

Input into the country IAP process to ensure local channel and customer needs are captured

Build effective long-term relationships with Key Customers

Provide accurate demand forecasting to Supply Chain teams

Relentlessly drive a pay for performance approach with Customer

Implement standardized Commercial best practices

Serve as an

📌 Key Account Manager Off Trade North-West (Milano)
🏢 Bacardi
📍 Milano