ppBaker Hughes /ppDo you enjoy working with cutting-edge technology?br/Would you like to help shape the future of our global energy?br/Join our Team!br/Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.br/Partner with the best /ppThe Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes' portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes' products and services. /ppThis role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness. /ppThe role operates within the Commercial Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices. /ph3Strategic Objectives /h3pThe Technology Marketing Specialist supports the organization by: /pulliEnabling consistent, differentiated product and technology positioning across priority portfolios. /liliSupporting successful product commercialization and go‑to‑market execution. /liliContributing insight‑driven marketing improvement through competitor and market analysis. /liliBuilding strong foundational capability in product and technology marketing practices. /li /ulh3Role Scope Contribution /h3pThis role supports execution of technology marketing campaigns and programs. Under the direction of the Senior Manager, Technology Marketing, the Technology Marketing Specialist contributes to: /pulliDevelopment and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing. /liliExecution of launches, refreshes, and commercial enablement activities. /liliOngoing competitive and market intelligence to inform positioning and differentiation. /liliThe role ensures marketing outputs are accurate, customer‑focused, competitive, and aligned with Baker Hughes brand and governance standards.



/li /ulh3Key Responsibilities /h3h3Technology Marketing Execution /h3ulliSupport the development of product positioning, messaging frameworks, and value propositions. /liliTranslate technical features and capabilities into customer‑oriented benefits and outcomes. /liliContribute to go‑to‑market activities including product launches, updates, and lifecycle milestones. /liliDevelop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content. /li /ulh3Competitive Intelligence Benchmarking /h3ulliMonitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels. /liliSupport structured competitor benchmarking to compare Baker Hughes' messaging, claims, and market presence against key competitors. /liliDocument insights on differentiation opportunities, gaps, and emerging competitor best practices. /liliProvide inputs to senior marketing leaders to support refinement of product positioning and messaging. /li /ulh3Cross‑Functional Collaboration /h3ulliWork with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. /liliSupport Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product- and competitor-informed enablement materials. /liliCoordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences. /li /ulh3Measurement Continuous Improvement /h3ulliSupport basic tracking of product marketing performance and engagement metrics. /liliIncorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. /liliContinuously develop skills in product marketing, competitive analysis, and data‑driven marketing. /li /ulh3Fuel your passion /h3pTo be successfull in this role, you will have: /pulliTypically 5-10+ years of experience in product marketing, B2B marketing, or a related field. /liliEnergy Solution and Oil and Gas experience /liliExperience working with technical, industrial, or B2B technology products or services. /liliPrevious experience in role with global exposure /liliExposure to competitor analysis, market research, or benchmarking activities. /liliExperience working in matrixed or cross‑functional organizations.



/li /ulh3Key Skills Competencies /h3ulliProduct and technology marketing fundamentals /liliMessaging and value proposition development /liliCompetitive intelligence and analytical thinking /liliStrong written and verbal communication skills /liliAbility to simplify technical content for commercial audiences /liliCross‑functional collaboration skills /liliAttention to detail and adherence to governance /liliAbility to manage multiple priorities with guidance /liliStrong learning mindset with interest in advanced product marketing practices /liliOpenness to leveraging digital and AI tools to support analysis and content development /li /ulh3Work in a way that works for you /h3pWe recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns: /pulliWorking flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive /li /ulh3Working with us /h3pOur people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. /ph3Working for you /h3pOur inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: /pulliContemporary work-life balance policies and wellbeing activities /liliComprehensive private medical care options /liliSafety net of life insurance and disability programs /liliTailored financial programs /liliAdditional elected or voluntary benefits /li /ulpThe Baker Hughes internal title for this role is: Communications Specialist - Customer/Marketing Comm /ph3About Us: /h3pWe are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet. /ph3Join Us: /h3pAre you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward. /ppBaker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. /p /p #J-18808-Ljbffr

📌 Technology marketing specialist (product marketing & competitive intelligence) (Firenze)
🏢 Baker Hughes
📍 Firenze