ppDescrizione dell’offerta di lavoro /ppWe're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand. /ppThe Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms. /ppKey responsibilities /pulliAct as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements. /liliCoordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms. /liliManage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up. /liliCoordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders. /liliAssess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations. /liliOversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance. /liliUse quantitative and qualitative insights to identify experience gaps,



content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives. /liliSupport the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints. /liliPrepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations. /li /ulpTools and platforms /pulliAdobe Experience Manager (AEM), including page and component workflows /liliDigital Content Management (DCM) tools /liliDynamic Yield for personalization and CRO collaboration /liliGA4, Adobe Analytics and Contentsquare for website and experience analysis /liliMicrosoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent /li /ulpExperience and qualifications /pulli5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment. /liliStrong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO. /liliExperience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities. /liliConfidence in client-facing communication, workshop facilitation, presentation and stakeholder management. /liliWorking knowledge of AEM-based ecosystems and data-informed optimization tools. xysqume /liliFluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage. /li /ul /p #J-18808-Ljbffr

📌 Digital Manager (Bardi)
🏢 Randstad Professional Italia
📍 Bardi