Location:Rome HQ (London office growing) | Flexible / hybrid for the right person

Reports to: CEO | Direct reports: 3

Role Overview

Carpe Diem Tours is hiring a Marketing Manager to be the creative engine and day-to-day driver of our marketing function. You'll partner closely with our external marketing agency (AAMP), who lead in carved-out areas of the funnel, and you'll own everything else — including the bits that sit in-house: our OTAs and distribution, our website, and direct bookings. Strategy is a shared sport here. You'll bring ideas, shape direction, and own execution.

We're a Rome-based tour operator running food tours, cooking classes, walking tours, and ticketed experiences across seven European cities — Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest — with around 100,000 customers a year. London is the fastest-growing part of the business right now. We've built a strong brand and an established marketing engine. What we need now is someone with sharp creative instincts and real ownership energy to keep all of it moving, protect the brand,



and find the angles that grow direct revenue.

What Success Looks Like
- Hit company sales targets across our seven destinations
- Grow direct revenue by 12%
- Launch new products successfully (London Cooking Class, British Empire Walking Tour, and beyond)
- Lift website performance through better content, CRO, and creative testing
- Keep the Carpe Diem brand consistent and well-applied across every touchpoint

What You'll Own
- Strategy & agency partnership. Partner with AAMP across the areas of the funnel they lead. Bring your own thinking, push back where it counts, and shape strategy together with the CEO and the wider team.
- Website & direct bookings. Full ownership of the Carpe Diem Tours website — content, performance, CRO, UX, and the direct booking funnel. Work closely with our Technical Director (Alina) and her team to test, ship, and improve.
- Brand stewardship. Be the keeper of the Ca

📌 Marketing Manager (Roma)
🏢 Carpe Diem Tours
📍 Roma