Are you looking for a new challenge? Prima could be the place for you. Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price.

Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. We’re looking for an Employer Branding Manager to shape how talent discovers, experiences and ultimately chooses Prima. Sitting at the intersection of Talent Acquisition, Brand, Marketing and Experience Design, you’ll turn our talent priorities into distinctive content and experiences that help the right people understand what makes Prima different — and want to be part of it.

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Prima’s talent strategy and hiring priorities into a clear employer branding and attraction roadmap. Define how we position Prima to prioritise talent audiences and turn it into targeted recruitment marketing campaigns across channels. Partner with Brand, Marketing and Social teams to bring campaigns to life, from creative briefs to distribution and amplification.

Design distinctive talent events and activations where candidates can experience how Prima works and demonstrate what they can do, connecting every experience to real talent pipelines and hiring outcomes. Continuously improve the candidate journey, from first discovery to offer and onboarding handover. Turn real stories, people, challenges and work happening inside Prima into compelling employer-brand narratives.

Define and track KPIs across awareness, engagement, qualified talent, pipeline creation and hiring conversion.



Strong experience (at least 4 years) in Employer Branding, Recruitment Marketing, Talent Attraction or a closely related discipline. A strong understanding of candidate journeys and recruitment funnels.

Experience creating or designing events, communities or experiential activations. The ability to turn business and hiring needs into compelling creative briefs. Strong stakeholder management across Talent Acquisition, Marketing, Brand, Social and senior business stakeholders.

A data-driven mindset and experience measuring campaign or attraction effectiveness. Excellent storytelling and communication skills, fluent English Strong judgment: you can distinguish an interesting idea from an idea that actually solves a talent problem. You will help Prima move from doing employer branding activities to building a deliberate talent attraction system.

They understand what makes working here different. They experience that difference before they join. And, ultimately, more of the people we really want to hire choose to engage with us. So if you decide to join us, you can expect plenty of perks..

Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere. Get access to learning resources, mentorship and a growth plan tailored to you. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Need accommodations during the process? Email us at accessible.recruiting@prima.

📌 Senior Brand Manager - Hybrid (Milano)
🏢 PRIMa
📍 Milano