ppDo you enjoy working with cutting‑edge technology? Would you like to help shape the future of our global energy? Join our Team! Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com. Partner with the best /ph3The Technology Marketing Specialist /h3pThe Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes’ products and services. This role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market‑ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness. The role operates within the Commercial Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices. /ph3Strategic Objectives /h3ulliEnabling consistent, differentiated product and technology positioning across priority portfolios. /liliSupporting successful product commercialization and go‑to‑market execution. /liliContributing insight‑driven marketing improvement through competitor and market analysis. /liliBuilding strong foundational capability in product and technology marketing practices. /li /ulh3Role Scope Contribution /h3pThis role supports execution of technology marketing campaigns and programs. Under the direction of the Senior Manager, Technology Marketing, the Technology Marketing Specialist contributes to: /pulliDevelopment and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing. /liliExecution of launches, refreshes, and commercial enablement activities. /liliOngoing competitive and market intelligence to inform positioning and differentiation. /li /ulh3Key Responsibilities /h3h3Technology Marketing Execution /h3pSupport the development of product positioning, messaging frameworks, and value propositions.



Translate technical features and capabilities into customer‑oriented benefits and outcomes. Contribute to go‑to‑market activities including product launches, updates, and lifecycle milestones. Develop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content. /ph3Competitive Intelligence Benchmarking /h3pMonitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels. Support structured competitor benchmarking to compare Baker Hughes’ messaging, claims, and market presence against key competitors. Document insights on differentiation opportunities, gaps, and emerging competitor best practices. Provide inputs to senior marketing leaders to support refinement of product positioning and messaging. /ph3Cross‑Functional Collaboration /h3pWork with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. Support Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product‑and‑competitor‑informed enablement materials. Coordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences. /ph3Measurement Continuous Improvement /h3pSupport basic tracking of product marketing performance and engagement metrics. Incorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. Continuously develop skills in product marketing, competitive analysis, and data‑driven marketing. /ph3Fuel your passion /h3pTo be successfull in this role, you will have: /pulliTypically 5-10+ years of experience in product marketing, B2B marketing, or a related field. /liliEnergy Solution and Oil and Gas experience /liliExperience working with technical, industrial, or B2B technology products or services. /liliPrevious experience in role with global exposure /liliExposure to competitor analysis, market research, or benchmarking activities. /liliExperience working in matrixed or cross‑functional organizations.



/li /ulh3Key Skills Competencies /h3ulliProduct and technology marketing fundamentals /liliMessaging and value proposition development /liliCompetitive intelligence and analytical thinking /liliStrong written and verbal communication skills /liliAbility to simplify technical content for commercial audiences /liliCross‑functional collaboration skills /liliAttention to detail and adherence to governance /liliAbility to manage multiple priorities with guidance /liliStrong learning mindset with interest in advanced product marketing practices /liliOpenness to leveraging digital and AI tools to support analysis and content development /li /ulh3Work in a way that works for you /h3pWe recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns: Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive /ph3Working with us /h3pOur people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well‑being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. /ph3Working for you /h3pOur inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: /pulliContemporary work‑life balance policies and wellbeing activities /liliComprehensive private medical care options /liliSafety net of life insurance and disability programs /liliTailored financial programs /liliAdditional elected or voluntary benefits /li /ulpThe Baker Hughes internal title for this role is: Communications Specialist - Customer/Marketing Comm /ppAt Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry‑leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We're makers, inventors, and leaders who aren't afraid of the tough challenges. We believe pushing boundaries will help to lead the way for a new energy future. /p /p #J-18808-Ljbffr

📌 Technology Marketing Specialist (Product Marketing & Competitive Intelligence) (Firenze)
🏢 Baker Hughes
📍 Firenze