Brand & Advertising Manager (Genova)

Brand & Advertising Manager (Genova)

13 set
|
Carnival Cruise Line
|
Genova

13 set

Carnival Cruise Line

Genova

Costa Crociere, part of Carnival Corporation, the world's number one touristic operator, is the largest Italian travel group and Europe’s number one cruise operator with over 70 years of tradition.

Here we propose a positive, diverse, stimulating and intercultural environment where respecting colleagues and guests as well as communities is our first goal. We strongly believe in the power of communicating openly, always promoting transparency and are committed to continuously developing ourselves by experimenting, cooperating and including others, encouraging everyone to give their best and taking responsibilities.

As leaders in sustainable cruising, we continue to being committed to responsible innovation and we are accelerating on the path of a sustainable fleet. Costa has been strongly focused on the ecological transition of its business since years, introducing and testing new sustainable technologies and smart solutions. In addition to the use of LNG, which Costa pioneered, we are working towards achieving zero emissions overtime.





Today we are looking for _a Brand Manager_ who joins the Marketing and Customer Innovation function, to share with Brand and Advertising team the challenge and responsibility of crafting Costa brand appreciation and improving brand reputation, leveraging on insights and focused on strategy to attract customers and prospects. We’re looking for mix of creative talent, strategic mindset and passionate team leader, with experience in implementing complex communication projects and/or event.

Main Responsibilities:
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and co

📌 Brand & Advertising Manager (Genova)
🏢 Carnival Cruise Line
📍 Genova

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