pbAbout the Company /b /ppbr/ppYIBI Hantang supports international fashion, beauty, fragrance, and lifestyle brands exploring new categories and long-term growth opportunities in China.
/ppWe help brands evaluate opportunities beyond their core business while protecting their identity and long-term value.
/ppbr/ppbAbout the Role /b /ppbr/ppWe are seeking a bCategory Manager based in Milan /b to support projects across beauty, fragrance, fashion, wellness, and lifestyle categories.
/ppThe role is suited to professionals who understand category strategy, consumer demand, product portfolios, and how brands expand into adjacent opportunities.
/ppbr/ppbResponsibilities /b /ppbr/pulliAnalyze category trends across beauty, fragrance, fashion, wellness, and lifestyle.
/liliEvaluate potential category-extension opportunities.
/liliAssess consumer demand, competition, positioning, and market potential.
/liliSupport product portfolio and category strategy discussions.
/liliIdentify emerging brands and consumer trends in Italy and Europe.
/liliProvide insights into product opportunities and market movements.




/liliSupport selected brands exploring new categories in China.
/li /ulpbr/ppbQualifications /b /ppbr/pulliExperience in category management, product strategy, merchandising, consumer insights, or brand management.
/liliExperience in beauty, fragrance, fashion, luxury, lifestyle, or premium consumer products is preferred.
/liliStrong understanding of consumer trends and category dynamics.
/liliCommercial and analytical mindset.
/liliExperience working with international brands is an advantage.
/li /ulpbr/ppbRequired Skills /b /ppbr/ppCategory Management /ppCategory Strategy /ppBeauty /ppFragrance /ppLifestyle Brands /ppConsumer Insights /ppProduct Strategy /ppBrand Extension /ppRemote, contract-based and project-oriented.
/ppbr/ppbEqual Opportunity Statement /b /ppbr/ppYIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences.
We welcome qualified professionals from all backgrounds to apply.
/p

📌 Category Manager (Bardi)
🏢 Yibi Hantang | China Lifestyle Extension Partner
📍 Bardi