ppContract Details: Full time (40h/week), 2 days/week lavoro da remoto /ppDivision: Marketing /ppDirect Team: Customer Growth /ppStart date: As soon as possible /ph3THE CORE TASKS /h3ulliDesign and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth.
/liliDesign and optimize the "Earn Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction.
/liliExecute omnichannel loyalty campaigns that bridge in-store and online customer experiences.
/li /ulh3Platform Management Data /h3ulliManage the loyalty platform technical setup, including segmentation, promotion monitoring, and troubleshooting.
/liliAnalyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting.




/li /ulh3Process Collaboration /h3ulliCollaborate with global product teams and local stakeholders to refine customer identification processes and UX.
/liliAlign internal departments on loyalty priorities through clear, strategic communication and knowledge sharing.
/li /ulh3PERFORMANCE INDICATORS (KPIs) /h3ulliGrowth Acquisition: Total number of active customers and volume of new accounts.
/liliEngagement Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores.
/liliRevenue Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions.
/liliMarketing Consent: Overall Opt-in percentage.
/li /ul /p #J-*****-Ljbffr

📌 Loyalty Specialist (Milano)
🏢 DECATHLON Communication & Marketing
📍 Milano