Overview

In this role you drive brand visibility, shopper experience, and commercial performance across physical stores and key online platforms (notably Amazon and TikTok Shop). You will own end-to-end media strategy and retail execution, collaborating with Brand, eCommerce, and cross-functional teams to deliver data-driven growth and return on media investment. You’ll optimize in-store and digital activations, lead agency partnerships, and translate insights into actionable plans, contributing to a mission-focused, impact-driven business.

Retribuzione / Benefits

- Meal vouchers
- Company canteen
- Health and life insurance
- Digital Learning Academy
- Company shop & discounts
- Mental & physical wellbeing programs

Responsabilità

- Drive Perfect Store and in-store excellence through visibility, negotiation, and activation planning
- Develop strategic assortment and merchandising plans with Head Office; secure premium in-store placements
- Monitor compliance and measure effectiveness of product placements; optimize for continuous improvement
- Analyze sales and execution data to derive actionable insights and inform decisions
- Manage store stakeholder relationships across the assigned territory




- Own end-to-end eCommerce media strategy for Amazon and TikTok Shop; manage budgets and allocate resources for ROI
- Plan, execute, and optimize performance-driven media campaigns with external agencies
- Drive content excellence and retail media effectiveness to accelerate conversion and growth
- Collaborate cross-functionally to build integrated commercial plans that meet business objectives
- Define, track and report KPIs across media, content, and in-store activities; communicate insights to senior stakeholders

Requisiti fondamentali

- Strong results orientation with an entrepreneurial mindset
- Excellent organizational, planning and problem-solving skills
- Experience in eCommerce Media, Retail Media, Digital Commerce or Commercial Excellence
- Understanding of marketplace dynamics and performance marketing with lower-funnel focus
- Proven ability to manage media investments and deliver measurable results
- Experience working with and leading external agencies
- Strong analytical capabilities to convert data into actions
- Excellent stakeholder management, communication and influencing skills
- Fluent professional English

- Analytical thinking
- Stakeholder management
- Communication
- eCommerce Media
- Retail Media
- Digital Commerce

📌 Perfect Store & eCommerce Media Specialist (Roma)
🏢 Unilever
📍 Roma