Overview In this role you will own and optimize the organization's landing pages and website to maximize conversions, working with a multidisciplinary team of performance, conversion, and content specialists. You will blend CMS and front-end skills with analytics-driven testing to enable fast yet sustainable growth. The role emphasizes collaboration with analytics, paid media, and SEO to align campaigns with intent and improve UX, performance, and measurement. A key hook is enabling AI-driven optimization while shaping a scalable marketing engine.

Retribuzione / Benefits

Flexible Lavoro da remoto Competitive base salary Meal vouchers Health insurance Pension fund Training and development opportunities

Responsabilità





Own build and continuous optimization of landing pages and website Design and implement A/B test variants from wireframes to live pages in CMS and HTML/CSS Collaborate with Analytics to shape and prioritize testing roadmap using data and UX Support rollout and monitoring of AI-driven content optimization tools Ensure pages have solid UX foundations: speed, mobile, accessibility, and correct tracking Own asset reusability strategy across CMS channels Coordinate with Paid Media to align landing pages with campaign intent and traffic sources Collaborate with SEO to follow best practices for site structure, markup, and performance Work with product, sales, and brand stakeholders to drive impact

Requisiti fondamentali

Experience of at least 5 in the role Ability to manage critical situations with good decision-making Degree in Digital Marketing, Statistics, Economics, Engineering Knowledge of English Knowledge of HTML/CSS, JavaScript, and common CMS Experience with Figma and WordPress Decision-making under pressure Cross-functional collaboration Clear communication HTML/CSS JavaScript CMS (WordPress)

📌 Content Marketing Specialist (Varese)
🏢 Ing Banking
📍 Varese