Overview In this Specialist, Practice Marketing – Industry role, you drive marketing programs that raise Bain’s visibility and credibility among priority clients. You’ll partner with practice leaders and marketing colleagues to execute cross-channel campaigns and account-based initiatives that support growth. The role offers global exposure and the chance to influence Bain’s market positioning through data-driven insights and collaboration with editorial, digital, and events teams. You’ll work hands-on to optimize campaigns, events, and assets that matter for key accounts, shaping our industry leadership.

Responsabilità

Develop and execute marketing strategies that boost awareness and credibility for Bain among priority accounts and clients Identify target audiences and channels (events, advertising, speaking opportunities, influencer collaborations) to reach them Analyze data to generate performance insights and optimize activities for key decision-makers Monitor industry and marketing trends to inform decision-making Conduct market and competitor research to refine positioning and approach Use Bain’s CRM to support audience targeting and priority accounts data needs in collaboration with CRM colleagues Plan and execute marketing activities for priority accounts with alignment to industry and capability strategies Maintain relationships with priority accounts to inform plans and outreach Deliver cross-channel campaigns (email, paid media, social, video, in-person activations)



and optimize channel mix Collaborate with Client Heads and account teams to identify high-relevance opportunities and run account-based marketing in support of sales plays and must-win opportunities Create and update foundational marketing assets (webpages, partner profiles, materials) Support email campaigns with content framing and targeted mailings to priority audiences Advise on and use internal content marketing platforms to aggregate data and identify gaps Measure campaign results with analytics and feedback to refine strategies for priority accounts Support event execution for conferences and client events, coordinating with account teams Prepare communications to promote marketing activities to internal audiences Contribute to process improvements and problem-solving with teammates Adopt new tools, including GenAI, to increase team efficiency Be flexible and adapt to new projects and team needs as they arise

Requisiti fondamentali

3-4+ years of relevant B2B marketing experience Expertise in marketing programmes and processes Strong written and oral communication; able to liaise with senior stakeholders with minimal guidance Ability to engage with external contacts as a Bain marketing representative Client-centric mindset and calm under pressure with adaptability to senior input Experience coordinating and executing projects and large events, including budget management collaboration proactiveness problem-solving CRM usage and data analysis campaign analytics content and asset management

📌 Specialist, Practice Marketing – Industry (Monza)
🏢 Bain
📍 Monza