ppbFlorence, Italy • 30-40 hours per week /b /p h3About us /h3 pCM5M — Ci Metti Cinque Minuti is an independent idea house based in Florence, where strategy, marketing and communication work together to build projects designed to last. /p pWe start with questions before choosing tools. We define the real problem, the objectives and the people a brand needs to reach, then select the most appropriate channels, messages and solutions. /p pOur work spans branding, copywriting, design, creative production, social media, SEO, paid media and training. /p pWe are a close-knit team with complementary skills, supported by a network of specialised professionals. We value trust, open dialogue and shared responsibility. No factory settings. /p h3The role /h3 pWe are looking for a mid-level professional who can independently manage the agency’s paid media activities, from strategic planning to performance measurement. /p pGoogle Ads and Meta Ads will be the primary platforms, but we also want to assess and test opportunities such as ChatGPT Ads, Pinterest Ads, Spotify Ads and other emerging channels—whenever they make sense for the audience, objectives and measurement framework. /p pThe role mainly involves working with our internal team, with only occasional direct interaction with clients. /p pThis is a 30–40-hour-per-week hybrid position, requiring regular presence at our Florence office. /p h3What you will do /h3 ul liDevelop paid media strategies based on objectives, audiences, funnels and KPIs. /li liSet up, manage and optimise campaigns across Google Ads and Meta Ads.



/li liAudit existing accounts and identify issues and opportunities. /li liManage campaign structures, targeting, budgets, bidding and testing. /li liMonitor performance, budget pacing and result quality. /li liConfigure and verify GA4, Google Tag Manager, pixels, events, Conversion APIs, UTMs and attribution systems. /li liDiagnose tracking problems and help coordinate their resolution. /li liTranslate data into actionable recommendations rather than metric-only reports. /li liBuild clear dashboards and periodic performance reports. /li liWork with strategists, copywriters and designers on messages, formats and creative assets. /li liEvaluate additional advertising platforms and propose experiments supported by a clear rationale. /li liHelp develop internal paid media procedures, templates and quality standards. /li /ul h3What we are looking for /h3 ul liAt least 3–5 years of hands‑on experience managing digital advertising campaigns. /li liStrong operational knowledge of Google Ads and Meta Ads. /li liExperience managing multiple accounts and projects simultaneously. /li liExperience with lead generation, e‑commerce, awareness or consideration campaigns. /li liGood knowledge of GA4,



Google Tag Manager and conversion‑tracking systems. /li liThe ability to interpret data, identify problems and explain the reasoning behind decisions. /li liStrong organisational skills, accuracy and respect for deadlines. /li liThe ability to work effectively with creative and strategic professionals. /li liProfessional working proficiency in English. /li /ul h3Nice to have /h3 ul liPrevious agency experience and responsibility for multiple clients. /li liKnowledge of Looker Studio and dashboarding tools. /li liExperience with Consent Mode, CMPs, server‑side tracking and Conversion APIs. /li liExperience with advertising platforms beyond Google Ads and Meta Ads. /li liKnowledge of the hospitality, food, retail or luxury industries. /li liRelevant professional certifications. /li /ul h3What we offer /h3 ul liA role with genuine autonomy and direct responsibility for projects. /li liThe opportunity to help shape and develop CM5M’s paid media offering. /li liDaily collaboration across strategy, creative, copy and design. /li liProjects spanning different industries, objectives and business models. /li liA hybrid working arrangement based in Florence. /li liA weekly commitment of between 30 and 40 hours. /li liThe possibility of either employment or freelance collaboration, depending on the candidate’s profile and mutual evaluation. /li /ul pCM5M considers applicants without discrimination based on gender, age, origin, disability, sexual orientation, gender identity, religion or personal beliefs. /p /p #J-18808-Ljbffr

📌 Paid Media Specialist — Google Ads | Meta Ads (Scarperia e San Piero)
🏢 CM5M — Ci Metti Cinque Minuti Srls
📍 Scarperia e San Piero