Create value by driving revenue and developing strategic relationships with key customers in Italy Deliver revenue targets determined by the Country financial plan
Develop and maintain strategic relationships with Key Customers and influence Bacardi brand positioning in Italy
Implement the Commercial plan against customer and purchaser programs in the Country Integrated Activity Plan
Activate Bacardi brands at the point of purchase using Picture of Success
Drive market share performance in the assigned territory and across the Italian market
Develop and execute strategies to maximize Bacardi performance with Key Customers
Interact extensively with Key Customers and travel extensively to maintain stakeholder connections
Deliver revenue, margin, overhead, profitability, ROI, and value-share targets
Execute Joint Business Plans, price-pack architecture, annual price increases, and promotional ROI strategy
Input into country channel, portfolio, and Integrated Activity Plan strategy
Build long-term Key Customer relationships and provide demand forecasts to Supply Chain
Drive pay-for-performance with Customers
Implement Commercial best practices and apply category and shopper insights
Advise Customers to drive mutual growth
Identify, develop, and improve new ideas, techniques, procedures, services, or products
Requirements
A bachelor's degree; Master preferred
Experience managing Key Account/Customers in a leading FMCG company at national level
People management experience, including proven coaching and leadership abilities
Strong track record of delivery with Customers
Strong negotiation skills
Firsthand field sales experience
Working knowledge of sales effectiveness tools, processes, and category management
Demonstrable track record of performance in Commercial
Proficiency in Italian is a must, written and oral
Experience in the Spirits Industry and/or Beverages is preferred
Experience in additional functions beyond those listed is preferred
Fluency in English is a plus
📌 Key Account Manager (Milano)
🏢 Altro
📍 Milano