Overview
As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture.

Retribuzione / Benefits
- Super flexible lavoro da remoto
- Competitive base salaries and performance-based bonuses
- Diverse cultures & innovative mindsets
- International environment
- Commitment to sustainability
- Lots of training and development opportunities

Responsabilità
- Lead the Customer Insights & Analytics strategy for the Business Banking segment
- Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn
- Embed analysts within squads to improve data fluency,



experimentation, and decision making
- Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights
- Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships
- Optimize the full sales funnel including onboarding and KYC/AML flows
- Drive activation of core products via targeted journeys and education
- Partner with product teams to reduce friction and improve conversion
- Develop a content strategy for business clients covering education and industry insights
- Build and nurture digital communities to boost engagement, advocacy, and loyalty
- Coordinate omnichannel messaging across email, push, social, website, and in-app channels
- Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces)
- Define scalable partnersh

📌 Tribe Lead Growth Digital Sales (Pavia)
🏢 Ing Banking
📍 Pavia