Create value by driving revenue and developing strategic relationships with key customers in Italy

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Deliver revenue targets determined by the Country financial plan

Develop and maintain strategic relationships with Key Customers and influence Bacardi brand positioning in Italy

Implement the Commercial plan against customer and purchaser programs in the Country Integrated Activity Plan

Activate Bacardi brands at the point of purchase using Picture of Success

Drive market share performance in the assigned territory and across the Italian market

Develop and execute strategies to maximize Bacardi performance with Key Customers

Interact extensively with Key Customers and travel extensively to maintain stakeholder connections

Deliver revenue, margin, overhead, profitability, ROI, and value-share targets

Execute Joint Business Plans, price-pack architecture, annual price increases, and promotional ROI strategy

Input into country channel, portfolio,



and Integrated Activity Plan strategy

Build long-term Key Customer relationships and provide demand forecasts to Supply Chain

Drive pay-for-performance with Customers

Implement Commercial best practices and apply category and shopper insights

Advise Customers to drive mutual growth

Identify, develop, and improve new ideas, techniques, procedures, services, or products

Requirements

A bachelor's degree; Master preferred

Experience managing Key Account/Customers in a leading FMCG company at national level

People management experience, including proven coaching and leadership abilities

Strong track record of delivery with Customers

Strong negotiation skills

Firsthand field sales experience

Working knowledge of sales effectiveness tools, processes, and category management

Demonstrable track record of performance in Commercial

Proficiency in Italian is a must, written and oral

Experience in the Spirits Indu

📌 Key Account Manager – Off Trade (Milano)
🏢 Jobtailor
📍 Milano