OverviewIn this role you bridge RAN technology with business strategy to shape offers and drive profitable growth across EMEA.
You serve as a trusted advisor to the sales teams, accelerate deal cycles, and refine value narratives that link technology to ROI.
You will connect RAN with Core, Cloud, Transport, and Services to strengthen the end-to-end value story and influence customer decision-makers.
This position combines technical depth with commercial execution in a high?impact market.
ResponsabilitàLead RAN techno-commercial strategy and tactics for EMEA engagements, including benchmarking and new commercial model introductions
Translate RAN advancements into ROI/TCO value narratives with appropriate commercial structures and risk mitigation
Drive value creation through Strategy-to-Win and country strategies preceding RFQs
Facilitate data-driven, value-based pricing with benchmarks, guardrails, and margin-focused incentives
Optimize offer scope with domain teams to maximize customer ROI and probability of success
Shape negotiation strategy with Commercial Management and Technical Presales; support direct customer negotiations
Industrialize reusable assets and share best practices (value arguments, commercial models, T&Cs;)




Drive pricing excellence to calibrate prices across markets and influence targets
Requisiti fondamentaliBachelor's or Master's in Engineering, Business or related field; MBA preferred
Proven experience in commercial, solution or techno-commercial roles within the RAN domain
Hands-on structuring and negotiation of complex telecom/ICT deals
Strong RAN technology knowledge (2G–5G, Massive MIMO, SW licensing, Cloud RAN, Open RAN) with exposure to Core, Cloud, Transport and OSS/BSS
Mastery of commercial modeling, TCO/ROI analysis and value-based pricing
Excellent stakeholder management; credible with Domain/Commercial Management and CTO/CPO/CFO level; fluent in English (local EMENA languages a plus)
Challenger mindset; fact-based problem solver under pressure with complex stakeholders
Financial fluency and negotiation expertise including contract levers
Experience in EMEA telecom markets preferred
stakeholder management
clear communication
problem solving under pressure
RAN technology knowledge (2G–5G, Massive MIMO, SW licensing, Cloud RAN, Open RAN)
Core, Cloud, Transport and OSS/BSS exposure
commercial modelling, TCO/ROI analysis, value-based pricing

📌 Techno Commercial Manager Ran Emea (Latina)
🏢 Cradlepoint
📍 Latina