OverviewIn this role you will shape brand strategy and segment markets to drive the portfolio's goals.
You will partner with brand leads to develop messaging and launches, integrating insights from HCPs and patient stakeholders.
You will lead strategic and tactical plans, measure impact with defined metrics, and manage agency partners to ensure timely, on-budget delivery.
You will mentor teammates and collaborate across functions to support growth and market leadership.
Retribuzione / BenefitsHybrid-Eligible or On-Site
Remote work up to two days per week
On-site five days per week option
Policy-driven flex eligibility
Equal employment opportunity
Accommodations for qualified individuals
ResponsabilitàShape brand strategy and market segmentation, including launches and label expansions
Direct the development and execution of strategic and tactical plans for assigned products
Collaborate with external communications review committee for materials intended for customers
Generate and consolidate insights from market research and stakeholder engagements




Build strong cross-functional partnerships to support business goals
Ensure metrics exist to measure tactic impact in the field
Lead and manage agency partners to ensure on-budget, timely delivery
Act as advisor/coach to mentored team members
Requisiti fondamentaliDirect experience with communications review committee for review of tactics
Ability to translate insights into business opportunities
Strong analytical mindset to lead problem solving
Proven track record in strategy development, recommendations, and performance monitoring
Knowledge of market forecasts and revenue drivers
Proficiency in MS Office (PowerPoint, Excel, Word)
Experience in pharmaceutical marketing or related field
strategic thinking
cross-functional collaboration
leadership and mentoring
market research and insights generation
strategic planning and execution
analytical problem solving

📌 Marketing Associate Director, Hemoglobinopathies - Italy (Terni)
🏢 Vertex Pharmaceuticals
📍 Terni