OverviewIn this role you drive Salewa's PR and communications to boost visibility across outdoor, sport, lifestyle and digital media.
You'll craft compelling stories, build media and partner relationships, and spot opportunities to amplify the brand.
You'll collaborate with Marketing, Brand, Product, Digital and regional teams on launches, campaigns, athletes and events.
This is a proactive, entrepreneurial role that shapes conversations around mountain culture and product innovation with a clear business impact.
Retribuzione / Benefitstarget premio 5-10% of base salary
competitive base salary
international work environment
career development opportunities
ResponsabilitàDevelop and execute global PR and communications strategies aligned with brand and business priorities
Identify opportunities to increase visibility across outdoor, sport, lifestyle, fashion and digital media
Build and maintain relationships with journalists, editors, creators, athletes and partners
Create storytelling angles around products, innovation, mountain culture, sustainability and design
Lead seasonal PR activities (launches, press releases, media kits, seeding, storytelling, campaign amplification)
Create and activate new PR formats, partnerships, events and community experiences
Coordinate paid,



earned and owned media opportunities with Marketing and regional teams
Monitor trends and emerging platforms, translating insights into opportunities
Collaborate with regional Marketing and PR agencies to deliver global priorities locally
Monitor PR performance and provide insights to improve activities
Requisiti fondamentali5+ years of experience in PR, Communications, Brand Marketing or Media Relations
Strong understanding of media landscape across outdoor, sport, lifestyle, fashion and digital media
Proven experience working with PR agencies, journalists, editors, creators, athletes and external partners
Excellent storytelling and communication skills with instinct for newsworthy content
Commercial mindset with experience managing external partners and negotiating opportunities
Proactive and entrepreneurial approach with ability to take ownership and turn ideas into action
Strong organizational and project management skills and cross-functional collaboration
Passion for mountain sports and outdoor culture
Fluent in English; Italian and/or German skills are a plus
proactive
entrepreneurial
strong collaboration
media relations
PR strategy
content creation

📌 Pr & Media Senior Specialist (Bolzano)
🏢 OBERALP
📍 Bolzano