ppOur client is a well-established Italian company specializing in the design and production of premium motorcycle helmets, with a strong presence across major international markets.
For more than fifty years, the company has developed highly technical solutions, combining engineering expertise with a deep understanding of riders' needs and the motorcycle community.
/p pAs part of a new phase of growth, the company is strengthening its marketing function to further consolidate brand positioning, develop new market opportunities, and create an increasingly effective connection between products, distribution channels, and the end-customer experience.
/p h3Position Overview /h3 pThe Marketing Manager will be responsible for translating brand strategy, product priorities, and commercial objectives into impactful marketing initiatives.
/p pReporting to the Head of Creation Marketing, the successful candidate will lead the execution of campaigns, product launches, and brand activation activities, ensuring alignment between strategy and execution, while coordinating efforts across Marketing, Product Management, Sales, Headquarters, E-commerce, and external partners.
/p pThe role also includes the management of a team of three professionals: two dedicated to Social Media and one focused on Marketing Operations Internal Communications.
/p h3Key Responsibilities /h3 ul liDevelop and execute integrated marketing plans based on brand, product, and business strategies defined in collaboration with the Head of Creation Marketing.
/li liDrive the implementation of the annual marketing calendar through campaigns, product launches, and market activation initiatives.
/li liLead market intelligence activities by analyzing industry trends, consumer insights, market dynamics, and the competitive landscape to support strategic decision-making.
/li liConduct benchmarking activities and strategic evaluations, including SWOT analyses, to identify strengths,



areas for improvement, opportunities, and potential risks.
/li liEnsure a consistent brand experience across all consumer, retail, digital, event, and partnership touchpoints.
/li /ul h3Project Governance, Product Launch Go-to-Market /h3 ul liManage marketing project governance by defining scope, deliverables, responsibilities, and timelines.
/li liCoordinate the operational planning and execution of product launches, ensuring an effective go-to-market process.
/li liMonitor project progress, operational challenges, and potential risks, proactively addressing issues to ensure milestone achievement.
/li liBrand Activation Campaign Management /li liTranslate brand strategy and creative direction into integrated campaigns and market activation programs.
/li liCoordinate campaign rollout across multiple touchpoints, including consumers, dealers, media, events, and partnerships.
/li liEnsure consistency between creative outputs, brand positioning, and commercial and operational requirements.
/li liCollaborate closely with the Sales function to understand market needs, commercial priorities, and distribution network requirements.
/li liDevelop tools, assets, and supporting materials to enable Sales teams and retail partners to effectively promote products and strengthen brand value.
/li liTeam, Cross-functional Partner Management /li liLead and develop a Marketing team of three professionals: two focused on Social Media and digital content, and one dedicated to Marketing Operations Internal Communications.




/li liEnsure effective cross-functional collaboration across Marketing, Product Management, Sales, Headquarters, E-commerce, and local markets.
/li liMonitor marketing investments and project budgets in collaboration with the relevant internal stakeholders.
/li /ul h3Performance Continuous Improvement /h3 ul liAnalyze performance and business results through reporting tools and data-driven methodologies.
/li liIdentify opportunities to improve marketing processes, tools, and operating practices.
/li liContribute to the development of a structured, proactive, and results-oriented Marketing organization.
/li /ul h3Candidate Profile /h3 ul liMinimum 5-6 years of experience in Marketing Manager, Brand Manager, Product Marketing Manager, or similar roles, preferably within structured and international organizations.
/li liProven experience in managing integrated marketing plans, multi-channel campaigns, brand activation initiatives, and product launches, with the ability to translate brand strategies and commercial objectives into tangible business actions.
/li liDemonstrated success in managing complex projects involving multiple functions, markets, agencies, and external partners, supported by strong project management and stakeholder management skills.
/li liAbility to combine strategic thinking, analytical capabilities, and a strong execution focus, leveraging data, market insights, and commercial information to drive informed decision-making.
/li liStructured and proactive approach, with strong autonomy and the ability to manage dynamic environments with multiple priorities while anticipating challenges and identifying practical solutions.
/li liPrior experience within the motorcycle, automotive, sports, premium consumer goods, or lifestyle sectors will be considered a strong advantage.
/li liExcellent command of the English language.
/li /ul /p #J-*****-Ljbffr

📌 Marketing Manager – Brand & Market Activation (Bardi)
🏢 WeHunt
📍 Bardi