OverviewIn this role you drive growth for De'Longhi's Coffee portfolio by translating shopper insights into innovative in-store activations and shelf-level excellence.
You bridge ideation and execution, aligning global teams to deliver category growth and strengthen market leadership.
You analyze market trends and consumer needs to shape a compelling product vision and balanced portfolio.
You lead cross-functional efforts to launch, optimize, and measure impact across channels, with a focus on premium branding and shopper experience.
Retribuzione / BenefitsDynamic environment
Growth opportunities
Wellbeing initiatives
Work-life balance
Partnerships and shopping programs
Transparent compensation
ResponsabilitàTranslate shopper insights into a product innovation roadmap and portfolio strategy.
Define breakthrough concepts that align with the brand promise and manage a balanced product portfolio across life cycles.
Collaborate with Marketing, Data Engine, and Sales to implement global launch plans, develop planograms, and ensure impactful POS for in-store and online execution.
Monitor sales, profitability,



market growth and competitive activity using internal data and external sources (e.g., GfK, Nielsen) to inform strategy and interventions.
Requisiti fondamentali7+ years in Product Marketing, Category Management, or Trade Marketing with a track record in downstream marketing and in-store execution.
Expert in shopper-centric strategy and category growth management; able to translate insights into merchandising plans.
Proven experience in developing concepts and leading shelf-level executions and planograms.
Strong leadership and influencing skills for cross-functional alignment on downstream priorities.
High analytical thinking, business planning, and financial acumen (P&L;, forecasting, data interpretation).
Fluency in English for collaboration with core teams and markets.
Consumer obsession with creative in-store innovation and cyber security awareness.
cross-functional leadership
strategic thinking
communication
GfK/Nielsen data interpretation
planograms development
P&L; understanding and forecasting

📌 Senior Coffee Product Manager (Venezia)
🏢 Delonghi
📍 Venezia