OverviewAs Brand Activation Project Manager at Panerai, you drive strategic planning, coordination, and execution of global and regional activation initiatives.
You align projects with luxury positioning and brand guidelines to boost visibility, engagement, and desirability.
You will manage end-to-end campaigns, from brief to post-event analysis, while collaborating with internal teams and external partners.
This role offers the opportunity to shape high-end brand experiences for a globally renowned maison, leveraging Italian spirit and Swiss watchmaking excellence.
You will work in a dynamic, international environment that values innovation, precision, and cross-functional collaboration.
Retribuzione / BenefitsSalary range ***************
8 meal vouchers per worked day
Welfare plan
ResponsabilitàDevelop and maintain detailed project plans, timelines, and budgets for brand activation campaigns and events
Coordinate end-to-end execution from brief/concept to implementation, monitoring, and post-event analysis
Ensure adherence to global activation guidelines, luxury standards, and processes
Serve as primary liaison between internal stakeholders (Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors)
Manage brief development, proposal evaluation, negotiations, and accountability for project participants




Oversee logistics and operational aspects of events and activations with meticulous attention to detail
Monitor progress, identify risks, and perform post-campaign data analysis for ROI evaluation
Maintain brand compliance across all touchpoints and approve creative assets and production elements
Provide regular status updates and help refine activation processes for regional/local teams
Requisiti fondamentaliBachelor's degree in Marketing, Business Administration, Event Management, or a related field
5-8 years of progressive project management experience in brand activation, marketing, or events (luxury sector preferred)
Proven ability to manage multiple projects with strong organizational and prioritization skills
Solid understanding of project management methodologies and tools
Familiarity with luxury brand positioning, consumer behavior, and market dynamics
Excellent communication, interpersonal, and negotiation abilities; strong stakeholder relationship skills
Attention to detail, proactive problem-solving, and results-oriented mindset
Proficiency in Microsoft Office Suite and project management software
Fluency in English and Italian; additional languages (e.g., French) advantageous
Willingness to travel internationally as needed
Excellent communication and negotiation
Strong stakeholder relationship management
Proactive problem-solving
Detail-oriented and organized
Microsoft Office Suite
Project management software

📌 Brand Activation Project Manager (Varese)
🏢 Richemont
📍 Varese