14 set
|
Reed Exhibitions
|
Monza
14 set
Reed Exhibitions
Monza
OverviewAs Marketing & Communications Manager, you will define and drive integrated marketing, communications and stakeholder engagement for RX Global's events and brands.
You will orchestrate brand positioning, campaigns and partnerships to boost awareness, acquisition and retention, while elevating the customer experience across channels.
You'll lead creative content, media plans and events, collaborating with cross-functional teams and external partners to strengthen market presence.
This role offers meaningful impact through shaping marketing strategy at a global scale and supporting business growth.
ResponsabilitàDefine and coordinate online and offline marketing activities, including show identity, messaging and promotional materials
Develop and implement integrated media plans for B2B and B2C audiences, Italy and internationally
Plan sponsorship programmes and participation in third-party events to raise visibility
Organise workshops, conferences, networking events and other engagement initiatives
Create multimedia communication packages (brochures, videos, digital assets, presentations, POS materials)
Manage hosted buyer programmes to improve exhibitor and visitor acquisition and retention
Coordinate external agencies, consultants and suppliers (creative, media, insights, registration, etc.)
Support sales with tailored marketing materials,
presentations and event-related meetings
Maintain relationships with stakeholders including industry associations and partners
Coordinate press and media relations, manage PR agencies and journalist relationships
Monitor trends and customer behavior to identify opportunities for strategic decisions
Collect and report event performance data and marketing metrics for improvement
Manage marketing, communications and association budgets
Contribute to corporate strategic plans and cross-functional projects
Lead and develop a small marketing/communication team
Ensure activities align with brand guidelines, policies and business plans
Requisiti fondamentaliExperience in strategic marketing, communications and brand management
Ability to work with cross-functional teams and external partners
Strong project management and budget control capabilities
Excellent communication, presentation and stakeholder management skills
Analytical mindset with ability to interpret campaign and market data
Leadership experience with team development
Strong digital mindset and interest in innovative customer engagement solutions
strong relationship-building
proactive and independent project management
analytical thinking
brand management
integrated marketing planning
media planning (B2B/B2C)
📌 Marketing & Communications Manager (Monza)
🏢 Reed Exhibitions
📍 Monza