OverviewIn this Specialist, Practice Marketing – Industry role, you drive marketing programs that raise Bain's visibility and credibility among priority clients.
You'll partner with practice leaders and marketing colleagues to execute cross-channel campaigns and account-based initiatives that support growth.
The role offers global exposure and the chance to influence Bain's market positioning through data-driven insights and collaboration with editorial, digital, and events teams.
You'll work hands-on to optimize campaigns, events, and assets that matter for key accounts, shaping our industry leadership.
ResponsabilitàDevelop and execute marketing strategies that boost awareness and credibility for Bain among priority accounts and clients
Identify target audiences and channels (events, advertising, speaking opportunities, influencer collaborations) to reach them
Analyze data to generate performance insights and optimize activities for key decision-makers
Monitor industry and marketing trends to inform decision-making
Conduct market and competitor research to refine positioning and approach
Use Bain's CRM to support audience targeting and priority accounts data needs in collaboration with CRM colleagues
Plan and execute marketing activities for priority accounts with alignment to industry and capability strategies
Maintain relationships with priority accounts to inform plans and outreach
Deliver cross-channel campaigns (email, paid media, social, video, in-person activations) and optimize channel mix




Collaborate with Client Heads and account teams to identify high-relevance opportunities and run account-based marketing in support of sales plays and must-win opportunities
Create and update foundational marketing assets (webpages, partner profiles, materials)
Support email campaigns with content framing and targeted mailings to priority audiences
Advise on and use internal content marketing platforms to aggregate data and identify gaps
Measure campaign results with analytics and feedback to refine strategies for priority accounts
Support event execution for conferences and client events, coordinating with account teams
Prepare communications to promote marketing activities to internal audiences
Contribute to process improvements and problem-solving with teammates
Adopt new tools, including GenAI, to increase team efficiency
Be flexible and adapt to new projects and team needs as they arise
Requisiti fondamentali3-4+ years of relevant B2B marketing experience
Expertise in marketing programmes and processes
Strong written and oral communication; able to liaise with senior stakeholders with minimal guidance
Ability to engage with external contacts as a Bain marketing representative
Client-centric mindset and calm under pressure with adaptability to senior input
Experience coordinating and executing projects and large events, including budget management
collaboration
proactiveness
problem-solving
CRM usage and data analysis
campaign analytics
content and asset management

📌 Specialist, Practice Marketing – Industry (Bardi)
🏢 Bain
📍 Bardi