Success Looks Like
One integrated 360° Italy marketing plan aligned with business priorities
Data-driven recommendations and trade-off decisions
Aligned local and central teams, with risks anticipated
Campaigns delivered and measured against clear KPIs
Clear leadership visibility on priorities, risks and results
We're looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you'll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.
What You'll Be Doing
You'll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you'll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan.
Here's What Your Day-to-day Might Look Like
Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar




Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions
Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights
Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.
What You'll Need To Thrive
Strategic thinking and business orientation: Intellectual curiosity and the ability to quickly grasp complex topi

📌 Integrated Marketing Manager (Milano)
🏢 Altro
📍 Milano