Implement standardized Commercial best practices
About The Role
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in Italy. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's presence in Italy.
You will be responsible for delivering key revenue targets as determined by the Country financial plan.
You will develop, and maintain, an effective and strategic relationship with Key Customers and influence the positioning of Bacardi brands in the Country.
You will be accountable for the implementation of Commercial plan that delivers against customer and purchaser programs agreed in the Country Integrated Activity Plan (IAP) specific to Key Customers.
You will drive use of Picture of Success and approach to activate our brands to influence consumers at the point of purchase.
You will be accountable for market share performance in your assigned territory as well as across the entire Italian market.




You will identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance in Key Customers in the Country, achieving value creation and capturing price.
This role is varied, and a large percentage of your time will be interacting with the Key Customers. As a result, you can expect to be travelling extensively to stay connected to all stakeholders.
Key Accountabilities And Responsibilities
Deliver results & excellence in execution
Deliver on key revenue targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success targets
Deliver impact from channel and shopper marketing programs agreed in the Country IAP
Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
Drive, agree, and execute customer Joint Business Plans that deliver "win‐win" value to Bacardi and customers
Execute occasion‐based price pack architectu

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