Questa posizione è in ING

Il processo di selezione sarà interamente gestito ING.

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ING Bank N.V. is looking for a Paid Media Expert **Activities**: As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth. **Responsibilities**: * Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization. * Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met. * Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency * Ensure tracking and measurement infrastructure is correctly implemented across campaigns * Act as the technical challenger to our agency partners and push for smarter, faster delivery * Work closely with peers across SEO, content and CRO to align on a shared growth agenda * Work closely with key stakeholders across product, sales and brand to drive impact **Required skills**: * Experience of at least 5 in the role * Ability to manage critical situations through good decision-making skills * Degree in field Digital Marketing, Statistics, Economics, Engineering * Knowledge of the English language * Knowledge of the main performance channels including hands on experience in Search Console * Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform,



Adjust Mobile Measurement Platform **Contract offer:** * **Working conditions**: Permanent employment contract * **Working hours:** Full time (37 hours per week) * **Applicable Collective Labour Agreement:** National Collective Labour Agreement for employees in the credit sector (NCLA) * **Location**: Milan (hybrid) * **Starting annual base salary from**: 56.000€ * **Variable remuneration**: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance) Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring. **The benefits of joining ING** In addition to being a part of a great team, working in a fun and innovative environment, we offer: * Flexible Smart Working * Competitive base salaries and performance-based bonuses * Meal vouchers and corporate restaurant and bar * Health insurance and Accident insurance * Pension fund and welfare plan * Diverse cultures & Innovative mindsets * International Environnent and Talent Program * Commitment to sustainability * Lots of training development opportunities to help you grow * Lots of moments dedicated to physical and mental well-being * A special day off when it is your birthday: we call it #doyourbirthday! * And of course, we can’t forget free water & coffee at the office! **About ING** ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible lavoro da remoto model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. **Our Commitment** Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. **Job Application Safety Reminder** ⚠️ We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING: * Apply only via official ING platforms: ING uses **Workday** as its internal recruitment system. Applications should be submitted only via our official career site. * Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com * No payments or banking details will ever be requested. If someone asks for this information, it’s a scam. If you suspect suspicious activity, report it immediately. Your safety matters to us.

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📌 Paid Media Expert (Milano)
🏢 Ing
📍 Milano