We are seeking a highly motivated and experienced Social Media Executive to join the dynamic team of Seed To Skin Tuscany. The role focuses on developing and executing engaging social media strategies, strengthening brand awareness, and creating impactful digital storytelling aligned with the standards of a luxury skincare brand.

ResponsibilitiesDevelop and manage editorial calendars across Instagram, Linked In, and Tik Tok, ensuring consistency with the brand identity and marketing objectives.

Create, coordinate, and publish engaging content tailored to each platform, with a strong focus on visual storytelling and audience engagement.

Monitor and analyse social media trends, competitor activities, and emerging digital opportunities within the beauty and luxury industries.

Lead and support Tik Tok strategy and execution, leveraging platform knowledge to maximise reach,



engagement, and brand visibility.

Coordinate PR seeding and influencer marketing activities, including identifying relevant creators, managing collaborations, and maintaining relationships with influencers and partners.

Collaborate closely with the creative and marketing teams to ideate and produce innovative content aligned with the brand's tone of voice and aesthetic.

Track, analyse, and report social media performance metrics, providing insights and recommendations to optimise content and campaigns.

Support the development of brand awareness and community engagement through proactive and strategic digital communication.

Qualifications

📌 Social media executive (Firenze)
🏢 Seed to Skin Tuscany
📍 Firenze