For an industrial or maritime SME, a machine is one of
the largest commitments it will make — and it is usually decided
without a dedicated procurement function, on offers that were never
built to be compared. The supplier who is closest usually wins.
Equiply was created to change this. We are building the
intelligence layer for industrial equipment: what to acquire, how
to acquire it, and a verified record of every machine a company
owns. We start in Italy, in the maritime and port supply chain. We
are not building an Italian company — this is a global category,
and we intend to prove it early. Backed by Fincantieri, PSA Italy
and CDP Venture Capital. Pre-seed closing. The commercial playbook
does not exist yet; the role is to find it and then run it. Compiti
We are looking for a founder-level commercial leader, not a sales
director. You own revenue, and you own the questions we have not
answered yet. The mechanism matters more than the pipeline. You
form a hypothesis about how this industry actually buys, design the
test with our product counterpart,



run it against real accounts,
read the answer honestly, and move. Expect to be wrong often and
quickly. You close personally, and you own the long-cycle
institutional relationships that take twenty conversations to land.
We sell through partnerships, associations and the supply chains of
our backers rather than cold volume — but the number is yours,
whichever route gets there. Responsibilities Own the number:
pipeline, conversion, subscription revenue and the forecast behind
it. Form the commercial hypotheses — who buys, why, at what price —
and design the tests that settle them. Close the first accounts
personally, before there is a team to delegate to. Own the
institutional and large-account relationships through long,
multi-stakeholder cycles. Build the supplier side and the
commission structure, keeping the criteria transparent and the
recommendations neutral. Set pricing and packaging with product,
and revise it

📌 Chief Commercial Officer for Equiply (Liguria)
🏢 Maritime ventures
📍 Liguria