OverviewAs Social Media Manager, you will shape Technogym's presence across Instagram, Facebook, TikTok, LinkedIn, YouTube and more.
You'll build and execute strategies, create engaging content, and manage communities to grow followers, drive web traffic, and support sales goals.
You will collaborate with Marketing, Creative and Product teams to ensure brand-consistent messaging.
Your data-driven approach will optimise performance and keep us ahead of social trends.
This role offers a chance to influence brand perception at a global scale.
ResponsabilitàDevelop and execute social media strategy based on competitive research and audience insights
Create content calendars and content syndication schedules
Monitor performance and report on KPIs such as growth, engagement and conversion
Collaborate with Marketing, Creative and Product teams to ensure brand-right content
Manage and optimize company pages on each platform
Moderate user-generated content per internal guidelines
Analyze social data and apply insights to improve tactics
Build and grow social communities through proactive engagement
Coordinate with branches/distributors to align strategies and campaigns




Manage influencer and partner relationships and respond to viral posts
Stay updated on trends and propose new social strategies
Write engaging long- and short-form social content
Requisiti fondamentaliBS in Communications, Marketing, Business, New Media or Public Relations preferred
Proven social media marketing experience (4+ years)
Fluent English with excellent writing and communication skills
Strong knowledge of major platforms (TikTok, Instagram, YouTube, Facebook, Twitter, LinkedIn)
Experience with social analytics tools; Sprinklr experience a plus
Experience with KPIs and data-driven decision making
Understanding of cybersecurity principles relevant to data and systems management
Experience with community management and social listening
Ability to coordinate with cross-functional teams and global stakeholders
strong relationship skills
proactive and collaborative
digital savvy
TikTok, Instagram, YouTube, Facebook, Twitter, LinkedIn proficiency
Content calendar development
Social analytics and reporting

📌 Social Media Manager (Cesena)
🏢 Technogym
📍 Cesena