KIKO MILANO was founded in **** in Milan and since then has revolutionized how cosmetics are sold globally.
We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price.
Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aestheticsYour role at KIKO MILANOWe are looking for a CRM Coordinator to join KIKO MILANO's CRM Team, reporting to the Head of Global CRM & Loyalty.Such talent supports the planning and end-to-end execution of CRM campaigns across multiple channels, ensuring accurate targeting, timely delivery, consistent customer experiences and continuous performance optimization.In particular, you will:CRM Campaign ExecutionCoordinate the end-to-end execution of CRM campaigns across email, SMS, WhatsApp and other channelsBuild and manage campaign calendars, ensuring alignment with product launches, commercial initiatives, loyalty activities and local market needsCoordinate campaign briefs with Creative, Digital Design, Copywriter and external agenciesEnsure campaigns are delivered accurately and on time across all channelsCoordinate campaign approvals and ensure consistency across customer touchpointsDevelop and execute customer segmentation strategies based on an advanced RFM modelCreate and manage audience selections for CRM campaigns,



ensuring accurate targeting and alignment with business objectives and customer lifecycle stagesCollaborate with Data teams to continuously refine segmentation models and identify new personalization opportunities that improve engagement and conversionMonitor the performance of segmented and personalized campaigns, analyzing customer response and recommending optimizations to increase campaign effectiveness and customer lifetime valueSupport A/B and multivariate testing of segmentation criteria and personalization tactics to continuously optimize weekly campaign performance and customer engagementReporting & AnalysisMonitor campaign performance and prepare recurring performance reportsProvide actionable insights to optimize future campaignsWhat you will need to succeedBachelor's degree in Marketing, Business or a related fieldExperience within a beauty, fashion, retail or consumer goods environment is preferredFamiliarity with CRM and marketing automation platforms, such as KlaviyoStrong Microsoft Excel and PowerPoint skillsGood knowledge of customer segmentation and CRM best practicesExcellent organizational and project management skillsStrong attention to detailAnalytical mindset with the ability to interpret campaign performanceExcellent communication and stakeholder management skillsFluent in EnglishWe would love if you hadA customer-first and results-oriented approachThe ability to think before acting, innovate, simplify and deliver resultsA highly collaborative style and demonstrated ability to work effectively across teamsStrong problem-solving skills and attention to detailThe ability to work accurately at pace and manage changing prioritiesOpenness to a culture of continuous feedback#J-*****-Ljbffr

📌 Global Crm Coordinator (Milano)
🏢 KIKO MILANO
📍 Milano