OverviewIn this role, you shape Costa's Casino customer engagement strategy, turning insights into compelling guest experiences and measurable commercial results.
You will work across Customer Marketing, CRM, and Global Gaming to align campaigns with commercial goals and deliver high-impact initiatives at scale.
You'll connect strategy with execution through cross-functional collaboration with Carnival Global Gaming and Costa partners.
This is an opportunity to drive loyalty, revenue growth, and meaningful guest journeys in a global hospitality context.
Retribuzione / Benefitsdaily meal vouchers
exclusive discounts
Wellbeing@Costa platform
free medical insurance
family welfare benefits
discounts on cruises
ResponsabilitàPlan and activate Casino promotional campaigns translating priorities into engagement initiatives
Connect Carnival Global Gaming with Costa marketing and commercial functions to align campaigns, offers, and journeys
Define audience strategies and govern promotions, discounts, vouchers, and eligibility criteria
Coordinate stakeholders across Marketing, Revenue Management, Sales Channels, IT, CRM,



and external partners
Monitor campaign performance and identify optimization opportunities to improve loyalty and growth
Requisiti fondamentali5–10 years in Customer Marketing, CRM, Loyalty, or Commercial Planning with a track record of customer-focused initiatives
Strong understanding of lifecycle marketing, campaign management, segmentation, loyalty programs, and data-driven engagement
Ability to navigate complex organizations and align multiple stakeholders across functions
Strong analytical mindset with experience using insights and performance data to drive improvements
Experience in CRM and Marketing Automation with governance and activation frameworks
Excellent communication, influencing, project management, and stakeholder engagement skills
Fluency in English and a collaborative, results-oriented mindset
Willingness to travel frequently
communication
influencing
project management
CRM
Marketing Automation
campaign governance

📌 Customer Marketing Manager (Genova)
🏢 Carnival Cruise Line
📍 Genova