pIn this role you drive omnichannel pharma plans to grow market share and brand equity within Colgate’s Pharma channel. You’ll collaborate with Marketing, eCommerce, CD, Insights, and Finance to execute aligned strategies and optimize visibility. You’ll lead pilots, activate across pharmacy segments, and leverage data to improve performance. This position offers cross-functional impact and a pathway to shape pharmacy activation at scale. /pullimeal vouchers or reimbursement /liliinsurance coverage /lilihealth and welfare programs /lilicompany devices /lilisupplementary benefits /lilirelevant CCNL terms (Italian context) /liliDevelop and monitor 5P plans (Product, Placement, Price, Promotion, POP, Availability) for Pharma and manage assortments /liliAct as omnichannel ambassador coordinating with distributors, Area Managers, pharma chains, and agencies /liliCollaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution and strategic alignment /liliUse Nielsen data and shopper insights to track market share, evaluate displays,



and implement improvements /liliPartner with Professional Oral Care/Medical Detailing to align pharmacy activation with HCP strategies /liliLocalize global/regional brand toolkits for the Italian pharmacy channel /liliCo-develop activation plans by pharmacy segment (chains, independents, e-pharma) /liliLead in-store pilots and A/B tests to measure impact and scale winning concepts /lili3+ years in Pharma-related Category Management, Retail Marketing, or Consumer Marketing (ideally in an Italian team) /liliFluent in English and Italian /liliAdvanced proficiency in Nielsen ScanTrack and data analysis /liliStrong communication and interpersonal skills with ability to influence cross-functional priorities /liliKnowledge of Professional pharma dental model /liliLeadership and collaboration experience with coaching and driving customer-centric growth /liliAgility, problem solving, analytical mindset, and ability to manage ambiguity /liliAbility to leverage shopper insights for commercial recommendations /li /ulIn this role you drive omnichannel pharma plans to grow market share and brand equity within Colgate’s Pharma channel. You’ll collaborate wi… #J-18808-Ljbffr

📌 Trade Marketing (Channel Manager) Pharma (Roma)
🏢 Experteer Italy
📍 Roma