ppWe are looking for a dynamic and results-oriented E-commerce Key Account Manager to manage and grow our key accounts on the online channel. The ideal candidate will be responsible for developing strong and lasting relationships with clients, deeply understanding their business goals, and creating and implementing effective e-commerce strategies to achieve those goals. The ideal candidate combines strong commercial acumen with deep expertise in e-commerce analytics, digital shelf optimization, and performance marketing /ph3Key Responsibilities: /h3ulliOwn the holistic e-commerce business across key pureplay accounts, with accountability for revenue growth, market share, and profitability. /liliDevelop and execute joint business plans grounded in robust performance KPIs (traffic, conversion, AOV, retention, media ROI, etc.). /liliDrive digital growth levers including media investment, on-site merchandising, content optimization, and promotional strategy. /liliPartner with CRM/marketing teams to activate lifecycle programs that improve customer acquisition, repeat purchase, and LTV. /liliAnalyze performance using e-commerce and media analytics tools; translate insights into clear actions and growth strategies. /liliLead negotiations on commercial terms, trade investment, and activation plans aligned to ROI and brand objectives. /liliCollaborate cross-functionally (marketing, supply chain, finance, content) to ensure operational excellence and digital readiness. /liliOptimize digital shelf fundamentals: assortment, availability, pricing, ratings reviews, search visibility, and conversion drivers. /liliPrepare high-impact business reviews and growth proposals for internal stakeholders and external partners.



/liliStay ahead of evolving e-commerce trends, platform innovations, and competitive dynamics. /li /ulh3Requirements: /h3ulliDegree in economics, marketing, or a related field. /liliProven experience of at least 5-7 years as a Key Account Manager or similar role in the e-commerce sector. /liliExperience in Beauty Industry. /liliStrong knowledge of the international e-commerce landscape, online sales platforms, digital marketing strategies, and market dynamics. /liliResults-oriented with the ability to work independently. /liliExcellent communication, presentation, and negotiation skills. /liliAbility to build and maintain effective professional relationships at all levels. /liliAnalytical mindset and ability to interpret e-commerce data and metrics. /liliFamiliarity with web analytics tools (e.g., Google Analytics). /liliExcellent knowledge of English (both written and spoken). /liliProficiency in using CRM software and other account management tools. /liliProactivity, autonomy, and problem-solving skills. /liliAbility to work in a team and collaborate effectively with various company functions. /li /ulh3What We Offer: /h3ulliDynamic and stimulating work environment. /liliProfessional growth opportunities. /liliCompany benefits (e.g., health insurance, meal vouchers, flexible hours, etc. - specify the benefits offered). /li /ulpbThe compensation indicated in this job posting represents the starting point for the position. /b /ppbThe final remuneration will be determined based on the selected candidate’s experience, skills, and qualifications, in accordance with applicable EU pay transparency and pay equity requirements. /b /p /p #J-18808-Ljbffr

📌 Senior Key Account Manager E-commerce (Milano)
🏢 Wella
📍 Milano