Overview In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You'll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you'll partner with content and performance leads to optimize paid traffic and downstream conversions. Retribuzione / Benefits
Flexible Lavoro da remoto
Competitive base salaries and performance bonuses
Meal vouchers and corporate restaurant/bar
Pension fund and welfare plan
Lots of training and development opportunities
Analyse acquisition funnels to identify drop-offs and improvement opportunities
Co‐design and maintain tagging/measurement strategy (events, conversions) and implementation
Study on-page user behavior using session recordings, heatmaps,



and click analysis to uncover friction
Translate data insights into actionable recommendations for Content Marketing Specialists
Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions
Build and maintain dashboards to monitor funnel health and KPI trends
Support design of A/B tests with data hypotheses and post-test analyses
5+ years of experience in a Digital Analytics role
~ Degree in Digital Marketing, Statistics, Engineering, or Economics
~ English proficiency
~ Experience with analyzing user digital behavior (APP & WEB)
~ Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
~ Cross‐functional collaboration
~ Strong communication and storytelling with data
~ Adobe Analytics
~ Optimizely CMS

📌 Web Analyst (Varese)
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📍 Varese