Success Looks Like One integrated 360° Italy marketing plan aligned with business priorities
Data-driven recommendations and trade-off decisions
Aligned local and central teams, with risks anticipated
We're looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you'll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.
You'll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you'll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan.
Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar
Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams)



to inform priorities and support the team's assumptions
Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights
Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.
Strategic thinking and business orientation: Intellectual curiosity and the ability to quickly grasp complex topics, connecting marketing choices to market priorities and objectives
Data fluency and analytical rigour: Strong ability to interpret performance, challenge assumptions, and turn data into clear recommendations
Integrated marketing planning and programme manage

📌 Remote Performance Marketing Lead (Milano)
🏢 Altro
📍 Milano