pstrongMultilingual B2B Lead Generation Content Marketing Specialist (open to “categorie protette”) /strong /ppLocation: Province of Naples, Italy /ppCompany: Leading manufacturer of electrical components for industrial applications /ppMission: /ppThis role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit). /ppSummary: /ppThe primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn. Also, this role aims to increase the salesforce#39;s efficiency and effectiveness through maintenance, optimisation, and support activities. /ppResponsibilities: /p p1. Lead Generation and Management: /ppa. Implement and support the process to move prospect/buyer personae through the funnel. /ppb. Define and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. x-sell). /ppc. Conduct customer surveys in collaboration with product management and quality control/assurance. /ppd. Support new product launches. /p p2. Outreach and Social Media: /ppa. Utilise LinkedIn automation for lead generation. /ppb. Provide and update contact lists for outbound call providers. /p p3. Content Creation: /ppa. Create online and offline graphics using tools like Canva. /ppb. Identify and generate the content to use for each buyer persona in each of the funnel’s stages. /p p4. Website Management: /ppa. Update and improve the company website for lead generation. /ppb. Ensure the website is up-to-date and optimised for SEO. /ppc. Use WordPress and liaise with developers/designers as needed. /ppbr / /pp5. Sales Effectiveness:



/pp· Prepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers. /p p6. Processes and Systems: /ppa) Manage ERP data (industry, groups, owner, process). /ppb) Liaise with external providers for outbound calls, data enhancement, and management as needed. /ppc) Implement and maintain tools for increased sales effectiveness (e.g., sales-effectiveness forum, web-based catalogue) /p p7. Technical Tools and Platforms: /ppa. Be the primary user of tools like Brevo, MeetAlfred, WordPress, etc. /ppb. Define and optimise the MAR-TECH stack to introduce automation and use AI where needed. /ppc. Select, implement, and use new automation tools. /p p8. Reporting and Administration: /ppa. Monitor and track costs associated with lead generation activities. /p p9. Sales Support: /ppa. Occasionally travel to team meetings, events, or industry conferences. /p p10. Strategy /ppa. Support the definition of the marketing plan. /ppb. Support the development and implementation of sales strategies. /ppbr / /ppRequirements: /pp· Must-haves /ppo Languages: /ppo Fluency in Italian and English (mandatory level B2 or above) /ppo (will be tested during the selection process). /ppo Advanced Microsoft Office skills: /ppo Word (revisions, cross-references),



PowerPoint (timed presentations) /ppo Excel (Pivot tables, VLOOKUP) /pp(will be tested during the selection process). /ppbr / /pp· Nice-to-have: /ppo Knowledge of other European languages (Portuguese, Spanish, French, German). /ppemOther required skills: /em /pp· Excellent interpersonal and communication skills. /pp· Customer-centric; effectively relates to customers and prospects. /pp· Perseverance and tenacity; view a “no” as motivation to work harder. /pp· Flexible and able to optimally allocate time and resources. /pp· Proactive problem solver with a sense of urgency. /pp· Action-oriented; takes initiative and does not wait for instructions. /pp· Team player; works effectively and collaboratively with colleagues. /pp· Highly organised; capable of achieving goals and meeting deadlines. /pp· Adaptable; thrives in a start-up environment and shapes undefined processes. /pp· Resilient under stress; eager to learn and improve daily. /pp· Ability to multi-task in a fast-paced environment. /pp· Works independently and as part of a team with open communication. /pp· Strong professional ethics. /ppbr / /ppWhy Join Us: /ppThe successful candidate will join a dynamic, growing company with a start-up spirit. We seek individuals willing to engage deeply, uphold professional ethics, and embrace a meritocratic work approach. /ppThis role may *NOT* be for you if you: /pp· Dislike working towards targets. /pp· Prefer highly structured environments. /pp· Prefer a slower pace. /pp· Don’t embrace change. /ppbr / /ppHow to Apply: /pp· Cover letter written in English (500 words max) /pp· CV written in English (2 pages max, in CAR format: Challenge/Action/Result) /p

📌 IndustrialB Lead Generation & Content Marketing Specialist (Caivano)
🏢 Megatron Sensors
📍 Caivano