Overview
In this role, you will support the execution of technology marketing for Baker Hughes' portfolio, translating technical capabilities into market-ready value propositions.
You collaborate with Product Management, Technology, Engineering, and Commercial teams to enable differentiated positioning and successful go-to-market activities.
You'll contribute to competitive intelligence and benchmarking to sharpen differentiation and marketing effectiveness.
This position sits in the CTM Center of Experience, focusing on building capability in product and technology marketing.
You will work across cross-functional teams to ensure accurate, customer-focused outputs aligned with the Baker Hughes brand.
Retribuzione / Benefits
flexible working patterns
private medical care options
life insurance and disability programs
tailored financial programs
wellbeing activities
career development opportunities
Responsabilità
Develop product positioning, messaging frameworks, and value propositions
Translate features into customer-oriented benefits and outcomes
Contribute to go-to-market activities including launches, updates, and lifecycle milestones
Create marketing assets and enablement content (briefs, sales tools, digital content)




Monitor competitor marketing activity and benchmark messaging against key competitors
Provide inputs to leadership to refine product positioning and messaging
Collaborate with Product Management, Technology, Engineering, and Commercial teams to ensure alignment
Support regional marketing communications and sales with enablement materials
Coordinate with Brand and Internal Communications teams for consistent activation across channels
Requisiti fondamentali
4–6+ years in product marketing, technology marketing, or related field
Experience with technical, industrial, or B2B technology products/services
Exposure to competitor analysis, market research, or benchmarking
Experience working in matrixed or cross-functional organizations
Strong written and verbal communication skills
Ability to simplify technical content for commercial audiences
Attention to detail and governance adherence
Ability to manage multiple priorities with guidance
Willingness to leverage digital and AI tools for analysis and content development
Cross-functional collaboration
Analytical thinking
Strong communication
Product messaging
Value proposition development
Competitive intelligence

📌 Technology Marketing Specialist (Product Marketing & Competitive Intelligence) (Firenze)
🏢 Baker Hughes
📍 Firenze