Overview
In this role, you will lead marketing and market development for Specialized Surgical therapies across ME & ICA regions, focusing on Hernia, Wound Management, and TruClear.
You will partner with sales, upstream marketing, and clinical teams to drive adoption, awareness, and patient access, leveraging data-driven insights and digital tools.
You'll shape regional growth strategies, educate stakeholders, and manage campaigns and events to expand market presence.
This is a strategic, cross-functional role that blends analytics, education, and execution to improve patient outcomes.
Retribuzione / Benefits
competitive salary
flexible benefits package
Responsabilità
Lead marketing and market development for Hernia, Wound Management, and TruClear therapies across the specified regions
Drive therapy adoption and awareness through customer education, clinical engagement, and value-based messaging
Collaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategies
Develop stakeholder engagement plans aligned with business priorities
Analyze market trends, customer insights, and competition to inform strategy
Coordinate with regional stakeholders on campaigns, plans, and market expansion
Support congresses,



workshops, and therapy training initiatives
Identify barriers to adoption and propose actions to improve market access and growth
Apply Lean and process optimization to streamline workflows across indirect regions
Drive data-driven marketing via commercial dashboards to track adoption, penetration, and ROI
Utilize data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast trends, and ROI
Explore digital platforms and automated marketing to scale education and communications
Requisiti fondamentali
Bachelor's degree in Business Administration, Marketing, Life Sciences, Engineering, or related field
10+ years of sales and marketing experience in healthcare or medical devices
Cross-functional collaboration experience with commercial, marketing, clinical, and market access teams
Strong communication, presentation, and project management skills
Strong analytical mindset with ability to translate data into actionable strategies
Fluent English
Strong communication
Cross-functional collaboration
Analytical mindset
Market analytics
Data-driven marketing and dashboards
AI-driven insights in marketing

📌 Senior Marketing Lead / Specialized Surgical - Indirect (Me & Ica) Markets (Emilia-Romagna)
🏢 Medtronic
📍 Emilia-Romagna