Overview
As Country CRM Manager for Italy, you will shape and execute the CRM strategy to deepen customer engagement, boost conversion, and increase lifetime value.
You'll translate data and insights into personalized journeys across the customer lifecycle and align CRM initiatives with business priorities.
Working with Marketing, Sales, Digital, Data & Analytics, and local teams, you'll implement global CRM guidelines while adapting to local needs.
This role offers hands-on campaign leadership with cross-functional impact and a clear path to measurable results in a growing, customer-centric company.
Retribuzione / Benefits
Annual welfare plan for personal well-being
Health Insurance and supplementary coverage
Supplementary pension scheme option
Buoni pasto and office perks
Free access to learning platforms and training programs
Well-being discounts and corporate discounts
Responsabilità
Define and drive the CRM strategy and roadmap for the Italian market
Design and implement data-driven customer journeys and campaigns across the lifecycle
Manage end-to-end CRM campaigns including planning, audience definition, execution and performance analysis
Leverage data to improve segmentation, personalization and campaign effectiveness
Monitor CRM KPIs and translate data into actionable business insights
Collaborate with Marketing, Sales, Digital, Data & Analytics and other stakeholders to integrate CRM with broader strategy




Drive adoption and use of CRM platforms and marketing automation tools
Implement global CRM guidelines and adapt to local needs
Identify opportunities to test, optimize and scale CRM initiatives via a test-and-learn approach
Contribute to standardization of CRM processes, measurement, and ways of working
Manage external agencies and partners to ensure quality and timely delivery
Requisiti fondamentali
Bachelor's or Master's degree in Marketing, Business, Economics, Data Analytics, or related field
7+ years of experience in CRM, Customer Engagement, or Marketing Automation
Proven experience designing and managing end-to-end CRM campaigns and customer journeys
Strong knowledge of CRM platforms and marketing automation tools; Salesforce is a plus
Understanding of customer segmentation, personalization, lifecycle management and CRM performance measurement
Strong analytical skills with ability to translate data into actionable insights
Experience working cross-functionally across Marketing, Sales, Digital and Data & Analytics
Project management experience and managing external partners is a plus
Previous experience in retail or customer-centric businesses is a plus
Fluent in English
Customer-oriented mindset
Strong analytical and problem-solving skills
Excellent stakeholder management and communication
CRM platforms and marketing automation tools
Salesforce (plus)
Customer segmentation and personalization

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